Her Story
About Morgan
Morgan Roth began her career in broadcast journalism, working as a cub reporter for radio stations before advancing through the ranks and developing an interest in public relations. She found her professional home in the nonprofit sector, where a supportive mentor helped her balance her role as a single mother with rising executive responsibilities by providing titles, networking opportunities, and leadership training. After several years working in education abroad, she has spent the last decade in the rare disease and neuromuscular space at the Muscular Dystrophy Association in Washington, D.C. Roth holds a degree from the internationally oriented McGill University and completed leadership development at the Center for Creative Leadership in Greensboro, North Carolina. She is a founding member of the Chief Network, which she helped establish in Washington, D.C. Among her notable achievements is leading MDA's 75-year anniversary campaign, which increased brand equity by 7.5 percent and raised awareness to 73 percent of the country. Roth attributes her success to her mother, who prioritized education and independence, and she values authenticity and empathy in both her professional and personal life while advising young women to embrace non-linear career paths and pivot when opportunities arise.
Her Interview
Ten minutes with Morgan
01What do you attribute your success to?
My mother hands down. She had a difficult and highly unusual upbringing. She was not educated, and she insisted on making every conceivable opportunity available to me. She had a real vision for me to be a woman who had choices. That discipline started really early for me that you never allow yourself to be in a position you can't afford to get yourself out of. She sent me to private school to make sure I could go to the university of my choice, not just the one we could afford. She learned how to invest and saved a very small fortune so I could attend university without student loans.
02What advice would you give to young women entering your industry?
Try it all. Your career path doesn't have to be linear. Don't be afraid to step outside the lines. Every experience teaches you something about yourself. Be ready to pivot on a moment's notice. If you're 70% sure that this could be a good thing, just do it. Don't wait for 100% certainty.
03What are the biggest challenges or opportunities in your field right now?
AI. What is the balance of a tool that powerful, especially in creative endeavors. There is room for it for efficiencies in organizing and packing research, but there is a trend of dependence on communicating through unfettered, unvetted AI leading to AI swap where everything starts to look the same. We need human intervention and authenticity because people know the difference. We need to be vigilant about controls as communicators to stay authentic and transparent and use it as a tool but not make us lazy.
04What values are most important to you in your work and personal life?
Authenticity, especially in the age of AI and in a world that is increasingly polarized. Empathy as well. We need to be a more gentle and just society, and authenticity and empathy are two key factors to achieving that.
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