Morgan White
Morgan White is a seasoned digital media professional specializing in programmatic advertising and campaign strategy. She currently serves as Programmatic Manager at Rise, where she leads client accounts, oversees campaign performance, and translates complex data into actionable insights. With a strong background in programmatic operations, Morgan has held key roles at MiQ and Samba TV, gaining extensive experience in campaign management, audience activation, and ad operations.
A University of Notre Dame graduate with a Bachelor’s degree in Marketing, Morgan has been active in the programmatic advertising industry since 2018. Her career is marked by rapid advancement into leadership roles, reflecting her ability to drive results, optimize campaigns, and mentor junior team members. She also holds professional certifications, including training in copywriting and marketing strategy, further demonstrating her commitment to professional growth and excellence.
Beyond her professional endeavors, Morgan is dedicated to community service. She serves on the associate board of the Chicago Coalition to End Homelessness, actively supporting initiatives that address the root causes of homelessness in her community. Her combined focus on professional achievement and social impact underscores a career driven by leadership, innovation, and meaningful contribution.
• How To Write Killer Copy Seminar
• University of Notre Dame - B.B.A.
• Chicago Coalition for the Homeless
What do you attribute your success to?
I attribute my success to taking on responsibility early, staying adaptable, and performing well under pressure. Advancing quickly into management roles allowed me to build confidence, strengthen my leadership skills, and cultivate a results-driven mindset from a young age.
What’s the best career advice you’ve ever received?
The best career advice I’ve received came from the leaders and teams I worked with at organizations like SambaTV and Rise. Being entrusted with responsibility early on, along with their support for my professional growth, taught me the value of taking initiative and continuously developing my skills.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to take ownership early, ask questions, and trust in your readiness for leadership opportunities. I’ve learned that growth often comes from stepping into responsibility, even before you feel fully “ready.”
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in programmatic advertising today is keeping pace with rapid platform changes, heightened performance expectations, and evolving data privacy standards. At the same time, these shifts present significant opportunities for those who can adapt quickly, think strategically, and guide data-driven decision-making for clients.
What values are most important to you in your work and personal life?
I place a high value on accountability, growth, collaboration, and making a meaningful impact in my community. At work, I focus on delivering strong results, while outside of work, I prioritize giving back through nonprofit involvement. Outside of my professional life, I’m passionate about community service, particularly addressing homelessness through my nonprofit board work. I also deeply value continued learning and professional development, especially in the fast-evolving world of digital advertising.
Locations
Rise
Homewood, IL 60430