Myeshia Jefferson
Myeshia Jefferson is a TEDx speaker, international keynote speaker, author, and beauty-wellness integration brand strategist based in the San Francisco Bay Area. With more than 20 years of experience across the beauty, wellness, and healthcare sectors, she is recognized for bridging self-care, public health, and brand strategy to drive meaningful, equitable impact. She is the founder and CEO of Beauty Makes Cents LLC, a consulting firm rooted in the belief that business success and social responsibility must coexist, and that wellness is not a luxury—but essential infrastructure.
Through Beauty Makes Cents LLC and her signature C.E.N.T.S.™ Method, Myeshia helps startups, corporations, nonprofits, and policymakers embed preventive wellness, equity, and accessibility directly into their business models and organizational culture. Her work spans equity-centered brand strategy, corporate and community wellness initiatives, and purpose-driven experiences designed to reduce burnout, strengthen trust, and improve long-term outcomes. She partners with leaders across sectors to redefine branding as a tool for public good—aligning growth, funding, and sustainability with community health and social impact.
In addition to her consulting work, Myeshia is a Medical Manicurist, Health Coach, and co-owner of Delane’s Natural Nail Care, a 5-star, community-rooted nail salon in San Leandro, California known for its commitment to non-toxic services, hygiene education, and preventive care. A maternal health and health-equity advocate shaped by lived experience, she is deeply committed to reframing self-care as healthcare and expanding access to early intervention and health literacy. Currently pursuing a Master’s in Healthcare Administration, Myeshia continues to lead nationally and globally—proving that when wellness is preventive, trusted, and human, both communities and organizations thrive.
• WBE/ WSOB Certified
• New Models of Business in Society
• California State University - East Bay
BS, Criminal Justice and Corrections
• Merge Summit University
Brand Strategy, Business, Arts, Entertainment and Media Management
• Institute of Integrative Nutrition
Certification, Health Practitioner
• Institute for Integrative Nutrition
Certified Health Coach, Health and Wellness, General
• California State University - East Bay
Master of Healthcare Administration, Health/Health Care Administration/Management Currently
• Entrepreneur of the Year
• First Place in a Silicon Valley pitch competition
• Partnership of the Year
• Honor roll recognition
What do you attribute your success to?
I attribute my success to resilience, community, and disciplined execution. My journey has been shaped by lived experience, including overcoming health adversity and navigating systemic barriers as a small business owner. Those challenges strengthened my commitment and sharpened my focus on building solutions that truly serve people.
I also prioritize relationships and collaboration. By listening closely to the communities we serve and building strategic partnerships with nonprofits, health systems, and local leaders, I ensure that our work remains relevant, ethical, and impactful.
Finally, I attribute my success to continuous learning and adaptability. I actively seek mentorship, participate in accelerators, refine my strategy, and remain open to feedback. That combination of purpose, persistence, and practical action has allowed me to turn vision into measurable progress.
What’s the best career advice you’ve ever received?
Passion opens doors, but systems sustain impact. Early on, I learned that caring deeply about people and community was not enough. I had to build structure, processes, financial discipline, and measurable outcomes around that passion. That advice shifted my mindset from simply serving to building something scalable and sustainable.
It reminded me that success is not just about working hard. It is about working strategically, documenting what works, creating repeatable systems, and surrounding yourself with people who strengthen your blind spots.
That guidance continues to shape how I lead, grow, and make decisions in business.
What advice would you give to young women entering your industry?
I would tell young women entering this industry to understand that your voice, your perspective, and your lived experience are strengths, not limitations. Whether you are entering beauty, wellness, or technology, do not underestimate the value of what you see firsthand. Often, innovation comes from noticing what others overlook.
Build your skills with excellence. Invest in education, certifications, and continuous learning so your confidence is backed by competence. At the same time, learn the business side early. Understand pricing, contracts, branding, and financial management. Talent is powerful, but structure sustains your career.
Find mentors and community. You do not have to navigate the industry alone. Surround yourself with people who challenge you, sharpen you, and remind you of your worth when doubt creeps in.
Most importantly, protect your integrity. Do not compromise your values for quick success. Reputation, trust, and relationships are long-term currency. If you stay disciplined, stay teachable, and stay grounded in purpose, you can build something that creates both income and impact.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is that preventive care is still undervalued and often disconnected from everyday settings where people naturally gather. Beauty and wellness professionals frequently see early signs of health issues, yet they are not integrated into broader health systems. This gap creates missed opportunities for early awareness, timely intervention, and cost prevention. In addition, underserved communities, particularly women and caregivers, continue to face dismissed symptoms, burnout, and limited access to culturally competent care.
At the same time, this challenge presents a major opportunity. There is growing recognition of the need for community-based, technology-enabled solutions that improve access, reduce disparities, and support early detection. Digital health, AI, and remote engagement tools are creating new pathways to meet people where they are rather than waiting for them to enter traditional systems.
Another opportunity lies in workforce development. By training beauty professionals as trusted wellness ambassadors, we can expand access to education and prevention while creating economic mobility within local communities.
The field is at an inflection point. Organizations are looking for innovative, human-centered approaches to wellness, and there is space to bridge beauty, public health, and technology in ways that improve outcomes while remaining accessible and scalable.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are integrity, service, faith, resilience, and legacy.
Integrity guides how I lead and build. I believe in doing what is ethical and responsible, even when no one is watching. Trust is the foundation of both relationships and business, and I work hard to protect it.
Service is central to my purpose. My work is rooted in helping people feel seen, heard, and supported, especially those who are often overlooked. Whether through wellness education or community partnerships, I strive to create impact that is practical and meaningful.
Faith grounds me. It shapes how I navigate challenges, make decisions, and stay aligned with purpose. It reminds me that success is not only about achievement, but about stewardship.
Resilience has become a defining value through lived experiences and adversity. I believe in perseverance, growth, and learning from obstacles rather than being defined by them.
Finally, legacy matters deeply to me. I want my work to create long-term change for my family and for the communities I serve. I am motivated not just by immediate success, but by building something that lasts and uplifts others.