Learn why visibility on social media isn't enough for business growth. Discover the critical difference between scrolling and searching, and how to build searchable content that attracts ideal clients actively looking for your solutions.
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Influential Woman · Pinterest Marketing
Myra Jean Person
Pinterest Marketing Strategist, Myra Jean Creative
Little Falls, MN 56345
1Article published
1Award received
Her Story
About Myra
Myra Jean Person is a Pinterest Marketing Strategist and the founder of Myra Jean Creative, where she helps women business owners build long-term, searchable visibility without relying on constant social media posting. Her work focuses on Pinterest SEO, keyword strategy, board optimization, and account strategy, with an emphasis on helping businesses become easier to find when potential clients are actively searching for ideas, answers, and solutions.
Her approach is rooted in a broader understanding of how people discover information online. Rather than treating Pinterest as traditional social media, Myra helps clients use it as a visual search engine that can support website traffic, content longevity, and sustainable visibility over time. She describes this shift as moving from passive discovery to active intent — from hoping the right person happens to see a post to creating content designed to be found when interest is already present.
Myra brings more than three decades of professional and entrepreneurial experience to her work, including backgrounds in administration, banking, customer relationships, photography, and small-business ownership. Having experienced the evolution of personal computers, mobile technology, and social media firsthand, she has spent much of her career adapting to the ways technology changes how people communicate, research, make decisions, and do business.
Myra is also a certified life coach, has coached and taught more than 100 people, and is a published author. Her financial literacy work includes The First Paycheck: A Parent’s Guide to Preparing Their Teen for Financial Freedom, which gives parents practical tools for helping teenagers begin building healthy financial habits and independence.
Across her work, Myra is known for combining practical strategy with a teacher’s approach — helping people understand not only what to do, but why it works. Her philosophy is simple: business owners should not have to remain constantly visible in order to remain discoverable. By creating stronger pathways between what people are searching for and the expertise a business already offers, she helps women move beyond short-lived attention and build visibility that can continue working long after the original content is published.
Person was selected as a 2026 Influential Women honoree representing Little Falls, Minnesota.
Her Interview
Ten minutes with Myra
01What do you attribute your success to?
I attribute my success to a deep sense of purpose and a willingness to keep moving forward, even when life has taken unexpected turns. I have survived breast cancer despite a diagnosis with a high risk of recurrence, walked away from accidents that could have had very different outcomes, and rebuilt my life after the end of a 30-year marriage.
Each of those experiences changed me. They strengthened my belief that life is meant to be lived fully, that setbacks can become turning points, and that starting over is not the same as starting from nothing.
That perspective continues to shape both my personal life and my work. It drives me to keep learning, growing, and taking chances, and it has given me a strong desire to encourage other women to trust themselves, embrace change, and recognize that a new chapter can hold possibilities they may not have imagined yet.
02What’s the best career advice you’ve ever received?
The best career advice I ever received was never actually spoken as advice. It was something my dad demonstrated throughout his life: treat people with compassion and respect, and take the time to understand the whole situation before making a decision.
I remember him telling me about one Christmas Eve when, just as our family was about to sit down for dinner, he received a call from a customer who had run out of fuel and had no heat. They also did not have the money to pay for a delivery.
My dad went anyway and filled their tank.
If you ask my mom about that Christmas Eve, she will probably tell you how disruptive it was for Dad to leave his own family in the middle of the holiday. And she was not wrong. But from Dad’s perspective, his children were warm, safe, and about to eat Christmas dinner. The other family’s children had no heat.
When I later asked him why he made the delivery knowing he might never be paid, he simply said, “I couldn’t see those kids not having heat on Christmas.”
That lesson has stayed with me throughout my career. Business policies and procedures matter, but people matter too. Sometimes the right decision requires looking beyond the immediate transaction, understanding the bigger picture, and recognizing that the same situation can look very different depending on where you are standing.
03What advice would you give to young women entering your industry?
I would encourage young women entering this industry to trust their intuition and stay curious. Some of the best opportunities begin as a fleeting idea, a question, or a quiet sense that there may be another way to do something. Those instincts are worth exploring.
I would also remind them not to be discouraged by early missteps. Very little is truly wasted if you are willing to learn from it. What does not work can teach you just as much as what does.
This industry changes constantly, so being willing to adapt and pivot is essential. Pay attention to what feels aligned with your strengths, keep learning, and do not be afraid to change direction when something is not working. Sometimes the path you did not originally plan for turns out to be the one that fits you best.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is that many women business owners are still relying heavily on social media for visibility, even though that often requires constant posting and produces content with a very short lifespan.
The opportunity is to think more strategically about how people discover businesses online. Instead of focusing only on being seen, entrepreneurs can build content that is easier to find when potential clients are actively searching for answers, ideas, products, or services.
That is where Pinterest SEO, keyword strategy, board optimization, and search-based content can play an important role. The shift from passive discovery to active intent gives business owners an opportunity to create visibility that is more sustainable, more searchable, and less dependent on being constantly online.
05What values are most important to you in your work and personal life?
The values that matter most to me are compassion, respect, resilience, curiosity, and a strong sense of purpose.
I believe in looking deeper before making assumptions about people or situations. What we see on the surface rarely tells the whole story, and taking the time to understand what may be shaping someone creates room for greater compassion and less judgment. That belief influences how I approach my relationships, my clients, and the way I move through the world.
Resilience has also shaped much of my life. Surviving breast cancer, rebuilding after the end of a 30-year marriage, changing careers, and navigating other unexpected turns have taught me that difficult circumstances do not have to define what comes next. I value the willingness to learn, adapt, and keep moving forward.
I am also deeply curious. I like understanding why things work, how seemingly unrelated experiences connect, and what might be possible if we are willing to look at something differently.
Ultimately, I want my work and my life to have purpose. Whether I am helping a woman grow her business, sharing what I have learned, or simply supporting someone through a difficult season, I want people to leave an interaction with me feeling respected, encouraged, and more confident in their ability to find their own path forward.
Her Content Hub
Articles by Myra
From Passive Discovery to Active Intent
Why Searchable Content Matters More Than Social Media Visibility for Growing Your Business
Visibility Is Not the Same as Findability
For years, business owners have been told that visibility means showing up on social media.
Post consistently. Create Reels. Follow the trends. Engage with your audience. Stay visible.
And when business is slow?
Post more.
There is nothing inherently wrong with social media. It can be an incredible place to build relationships, share your personality, establish credibility, and stay connected with people who already know you.
But there is one important question we do not ask often enough:
Are the people scrolling through their social media feeds looking for what you offer?
Sometimes they are.
Very often, they are not.
Scrolling and Searching Are Two Different Behaviors
Think about your own behavior online.
When you open Instagram or Facebook, you may be catching up with friends, watching a funny video, checking what is happening in a group, or simply filling five minutes while waiting for an appointment.
You did not necessarily arrive with a problem you wanted to solve.
Then something interesting appears in your feed.
You might stop.
You might watch.
You might even like it.
But that does not mean you are ready to buy.
Now compare that with the moment you type something into Google, Pinterest, YouTube, or another search platform.
You are looking for something.
You might be researching a vacation, trying to solve a business problem, planning a kitchen remodel, looking for financial advice, researching marketing ideas, or figuring out what to wear to an event.
Your behavior has changed.
You have moved from passive discovery to active intent.
And that distinction matters tremendously for businesses.
Visibility Is Not the Same as Findability
One of the biggest marketing shifts for business owners is to stop thinking only about visibility and start thinking about findability.
Visibility asks:
How many people saw this?
Findability asks:
Can the right person discover this when they need it?
Those are very different goals.
A social media post can perform beautifully today and disappear from someone's attention tomorrow. That does not make the post useless. It simply means it was designed primarily for a feed.
Searchable content operates differently.
A blog article, Pinterest Pin, YouTube video, optimized webpage, or other search-friendly piece of content can continue introducing people to your business long after you create it.
Instead of constantly asking, "What do I need to post today?" you begin asking a much more valuable question:
"What is my ideal client already searching for?"
That changes everything.
Your Ideal Client Might Be Looking for the Problem, Not You
There is another reason search behavior matters.
Your ideal client may not know your name.
They may not know your business exists.
They may not even know the professional title for the person who can help them.
They simply know they have a problem.
A woman who is exhausted from constantly creating social media content may not search for a "Pinterest Marketing Strategist."
She might search:
- "How do I get more traffic to my website?"
- "How can I market my business without social media?"
- "Does Pinterest work for small businesses?"
- "How do I make my content last longer?"
That is where understanding search intent becomes powerful.
Your job is not simply to tell people what you do.
Your job is to create pathways between what they are searching for and the expertise you already have.
Social Media Can Start the Conversation. Search Can Keep Working.
This is not an argument for abandoning social media.
It is an argument for giving social media the right job.
Social media is excellent for connection.
It lets people hear your voice, understand your personality, see your perspective, and develop trust.
But it does not have to carry the entire responsibility for growing your business.
Imagine creating a useful piece of content once and then building several pathways for people to discover it over time.
- A video can become a blog post.
- The blog post can answer a search question.
- That article can become several Pinterest Pins.
- Those Pins can continue directing people back to your website.
The original idea no longer has a lifespan of a few hours or days.
It becomes part of a larger ecosystem of searchable content working on behalf of your business.
That is a very different approach from constantly feeding a content machine.
Building Something That Can Be Found Tomorrow
Many women business owners I speak with are tired.
They are not tired of their businesses.
They are tired of feeling as though their businesses disappear the moment they stop posting.
There is a better question than, "How can I create more content?"
Ask:
"How can I make the content I already create easier to find?"
Start by looking at the questions your clients repeatedly ask.
Look at the language they use to describe their problems.
Look at the articles, resources, videos, guides, podcasts, services, and ideas you have already created.
Then begin connecting those resources to the words people are actually searching for.
Sustainable marketing should not require you to be online every moment for your business to be discovered.
Social media can help you be seen today.
Searchable content can help the right person find you tomorrow, next month, or even next year.
And sometimes the ideal client you have been trying so hard to reach is not scrolling past your content at all.
She is searching for it.
Myra Jean Person is a Pinterest Marketing Strategist and the founder of Myra Jean Creative, where she helps women business owners build long-term, searchable visibility without relying on constant social media posting. With decades of entrepreneurial and professional experience, she brings a practical, strategic approach to helping businesses move from passive discovery to active intent—and become easier to find when their ideal clients are searching for solutions.
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