Nadia Aslam

Horses have always been at the center of everything I do. I grew up riding, had my own horses, trained and competed a lot, and while at the time it just felt like everyday life, I recognize now just how lucky I was to have that experience.

I also grew up in the apparel industry, which gave me early exposure to how products are designed and developed. That led to me having the experience of launching an equestrian apparel brand at 18, where I gained hands-on experience creating products that solve real, day-to-day problems for riders and stand up to the demands of everyday horse life.

From there, I moved into equestrian journalism, which I still come back to from time to time because I genuinely enjoy the storytelling side of the sport. It’s such a broad industry, from everyday horse ownership through to top-level competition, and I think it’s really important that we have accessibility at all levels. We need clear pathways for passionate equestrians to progress, and equally, once they’ve put in the work, there needs to be a top level that offers a financially viable career.

Now I lead brand and marketing for WeatherBeeta in the US, which is a brand I’ve known for years. My first turnout blanket was a WeatherBeeta, so coming back to it now does feel like a full-circle moment.

A lot of my day-to-day life already sits within the industry. I’m at the barn, spending time with my horsey friends, going to competitions, and that naturally feeds into the work I do. It means I’m constantly around the realities of horse ownership without having to force it.

At the end of the day, the reason we all do this is for the horse. We’re incredibly lucky that these animals allow us to be part of their lives, and with that comes a responsibility to make sure they’re as well cared for, happy, and healthy as they possibly can be.