Influential Woman · Impact Investing and New Economy
Najaah Yasmine Daniels
Founder & CEO, Twice As Good LLC & Inclusive Capital Collective
Las Vegas, NV
Her Story
About Najaah Yasmine
Najaah Yasmine Daniels, aka Priestess Ifaleri Osunnike Osawmimo, is a social entrepreneur, healer, and the creator of Trauma-Informed Finance. Over the past decade, she has supported mission-driven leaders, mobilized millions of dollars, and built initiatives that expand access to capital, community, and civic engagement. As Founder & CEO of Twice As Good LLC, Najaah helps businesses, organizations, and people heal, rebuild, and thrive by turning disruption into direction.
She is also the Founder of the Inclusive Capital Collective, a national network dedicated to expanding access to capital and opportunity for historically overlooked and undervalued entrepreneurs, fund managers, and community leaders. Najaah believes that sustainable social and economic impact requires more than funding.
Her work is rooted in what she calls “lived, labored, and learned” expertise. As a product of the New York State foster care system, the daughter of a Dominican deportee, and the legal guardian of her biological sisters, Najaah has firsthand experience navigating the barriers facing women, families, and working-class communities. These experiences continue to shape her commitment to expanding access to capital, community, and civic engagement in the US and Caribbean diaspora.
Her Interview
Ten minutes with Najaah Yasmine
01What do you attribute your success to?
I attribute my success to God (Olodumare), my ancestors, and my resilience.
My adoptive parents, the Daniels, gave me a blueprint at the age of six that was rooted in love, faith, and community. They didn’t have traditional education credentials, but they were deeply invested in my growth and healing. Not just formal education, but an understanding of life, of God, and what it means to show up with purpose. Being raised by parents who valued book smarts, street smarts, and spiritual grounding set my standards early.
My life shifted drastically after losing my father in December 2012, then my mother four years later in December 2016. At 23, I became the legal guardian to my biological sisters, stepping into a parental role that required me to lead and provide. Becoming a legal guardian/parent deepened my empathy, but it also sharpened my edge.
And my name, Najaah, means "success" in Arabic, so I’ve always understood success not just as a goal but as my birthright.
02What’s the best career advice you’ve ever received?
A former boss once told me, “Ask for forgiveness, not permission,” and I took that to heart.
I’ve seen what happens when you follow the rules in systems that were never designed for you to win: you get delayed, diluted, or denied. So I learned when to move within the lines and when to redraw them.
As a BlackLatina millennial, I understand that risk isn’t reckless. It’s strategic when you come from environments where safety (net) is never guaranteed. This mindset pushed me to stop waiting for validation and start making decisions.
03What advice would you give to young women entering your industry?
Don’t shrink to make others comfortable. Advocate for yourself boldly and take courageous, calculated risks.
Success requires courage, initiative, and the willingness to take ownership of your decisions: the good, the bad, and the ugly.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge I’ve faced is the “Pet to Threat Pipeline.”
Black women are often invited into spaces when we’re seen as a value add, but the moment we demonstrate real power or influence, the narrative shifts. Suddenly, we’re “too direct” or “too disruptive.”
That’s why I founded Twice As Good LLC, a trauma-informed strategy and advisory firm, in 2020. I stopped negotiating for positions in rooms that were never built for me and created a business where being “twice as good” is the norm, not the exception.
05What values are most important to you in your work and personal life?
Ownership. Autonomy. Authenticity. Courage.
Ownership changed the game for me. Owning my home, my business, my IP.
Autonomy allows me to make moves without constraints.
Authenticity and courage keep me grounded, especially when uncomfortable or unpopular.
I revisited a values exercise I did in 2022 and realized that my values are not only still aligned, but they are now embodied.
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