Nakia Marshall, MPA

Life Coach
Serenity Life Coaching and Consulting, LLC
Woodbridge, NJ 07095

Nakia Marshall is a seasoned nonprofit executive, life coach, and advocate whose career in human services spans nearly three decades. She began her journey at just 18 years old as a direct care counselor working with individuals with developmental disabilities, an experience that transformed her perspective and ignited a lifelong passion for supporting underserved populations. Over the years, she has built extensive expertise across child welfare, foster care, early childhood development, family services, and developmental disabilities, becoming widely recognized for her professionalism, leadership, and commitment to improving lives.

Nakia has held numerous senior leadership positions throughout her career, including Administrative Director of Social Services, Vice President of a foster care agency, Chief Program Officer, and Interim CEO. Prior to her current role, she oversaw five departments and 15 programs for a nonprofit organization in New Jersey, leading efforts in program development, fundraising, operations, and community engagement. In November 2025, she became Executive Director of Children of Bellevue, where she leads fundraising and program administration to support pediatric departments at Bellevue Hospital with services they otherwise could not provide.

In addition to her nonprofit leadership, Nakia is the founder of Serenity Life Coaching and Consulting, where she helps teens and adults build confidence, identify goals, and create positive change in their personal and professional lives. She holds a bachelor’s degree in Human Services and a Master of Public Administration from Metropolitan College of New York, as well as a post-master’s certificate in Executive Nonprofit Leadership from New York University Silver School of Social Work. Guided by a leadership philosophy rooted in mentorship, advocacy, and seeing “the whole theater from the balcony,” Nakia remains deeply committed to creating opportunities and improving systems for vulnerable children, families, and communities.

• Executive Non Profit Leadership

• New York University Silver School of Social Work
• Metropolitan College of New York

• IRAE's Girls and Boys International

Q

What do you attribute your success to?

Honestly, I attribute my success to people thinking that I couldn't do it. I remember standing on the steps at my college graduation from undergrad, and I said to my mom, 'Mommy, I did it, I graduated from college.' And she said to me, 'Oh yeah, I didn't think you was smart enough to do that.' That's part of what I attribute to my success. I'm like, okay, you don't think I can do it? Let me show you what I can do. I am the only one out of my friend's group or my professional circle that has made it this far in the nonprofit space. I'm the first college graduate in my family, and statistically, I should not be anybody's executive director because of things that happened in my life. My life trajectory was not going towards professional executive director or anything like that. But those doubts from others became fuel for me to prove what I was capable of achieving.

Q

What’s the best career advice you’ve ever received?

The best career advice I've received is to get out of my own way and to do it afraid. It may seem simple, but for me, I suffer from social anxiety, and being the head of an organization means you're the face of the organization. For someone who suffers from social anxiety, that's a huge challenge. Those were the most valuable pieces of advice to me personally: to do things afraid and to get out of my own way. I was stagnating my career, and had I been developed earlier in my life, I may have gotten further sooner. I still landed where I wanted to land, but it took longer than it may have taken had I had the proper support. Another crucial piece of advice is don't be afraid to say 'I don't know' or that you need help. I learned this the hard way when I was a quality assurance specialist at Inwood House. I had just gotten the job and didn't know how to do the data-dense presentation for Child Stat, but I wouldn't ask for help because I felt like I had imposter syndrome. It was the night before the presentation, and I still didn't have my data together. I was literally crying at my desk when a colleague, Brian, came over and sat with me, and we banged it out together. We're still friends today. My takeaway from that experience is that employers don't believe you're supposed to know everything about your job coming in. It's impossible to know everything about a job. But people aren't comfortable, especially in the workplace, saying that they don't know how to do something. So I really empower people to say, 'Listen, I don't know how to do it,' however it tastes good coming out of your mouth. If I don't know, I will flat out tell them I don't know, but what I am is tenacious, and we're gonna be tenacious together about finding the correct answer.

Q

What advice would you give to young women entering your industry?

I would tell someone entering my industry to find a mentor, especially if they're just coming out of college and don't have an internship in the nonprofit space. In nonprofit, we throw you in there. I remember starting as a case planner when I transitioned into child welfare. They said, 'Nakia, okay, this is your caseload, you have 20 cases, you have to see each family twice a month,' and they gave me the list of things I had to do, but they didn't tell me anything else. I think that's such a disservice to the populations we're serving and to the employee we're cultivating as managers. It's our responsibility to professionally develop them. To send people out into people's homes, into situations that can become very violent without the proper tools and understanding is almost criminal to me. So I would tell them to get a mentor, whether it's in the workplace or not. Always seek out professional development. Always ask questions. There is no dumb question. Ask the question and be clear about the path you are choosing, because there's so many different populations we serve in the nonprofit space and so many different things you can do. I don't have a clinical degree. I didn't choose the clinical track. I don't even have a social work degree, but I'm in the social work field. Had somebody properly advised me when I was making a decision about my graduate program, I would have understood the difference between the clinical track and the administrative track for MSW programs. I would have understood better about the dual degree programs like at Columbia or NYU that have the MSW and MPA degree, which could have helped me elevate my career sooner. I would also say to volunteer your time in a nonprofit before marrying it. Date it for a little while and see if you like it, because it's not for everyone. As a new person coming into the nonprofit space as an entry-level employee, you're gonna have to choose between the bread and the butter. You can't have buttered bread because financially, you're not going to be able to afford it. I want them to make informed decisions. I told my daughter, 'Nope, Maya, you're a finance major,' because that's how her mind works, and I use my work brain, my supervisor brain to identify strengths and areas of development.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in the nonprofit sector is building strong fundraising skills and donor relationships, especially for leaders who do not come from fundraising backgrounds. There are also ongoing issues with staff burnout, limited development opportunities for entry-level employees, and assumptions that leaders must hold clinical degrees, while opportunities exist to expand mental health services in schools and strengthen small nonprofits through strategic partnerships and leadership.

Q

What values are most important to you in your work and personal life?

The values most important to me are honesty, integrity, and accountability. Another value that seems simple but is crucial is don't be afraid to say 'I don't know' or that you need help. I learned this lesson when I was a quality assurance specialist at Inwood House. I had just gotten the job and we had to present at Child Stat, which was very data-dense. I didn't have that much experience with data at that point, and I would not ask for help because I felt almost like imposter syndrome. It was the night before the presentation, and I still didn't have my data presentation together. I was literally crying at my desk when a colleague came over and helped me. That experience taught me that employers don't believe you're supposed to know everything about your job coming in. It's impossible to know everything about a job, but people aren't comfortable, especially in the workplace, saying that they don't know how to do something. So I really empower people to say, 'Listen, I don't know how to do it,' however it tastes good coming out of your mouth. If I don't know, I will flat out tell them I don't know, but what I am is tenacious, and we're gonna be tenacious together about finding the correct answer. I also tell people to stay curious and always ask questions.

Locations

Serenity Life Coaching and Consulting, LLC

Woodbridge, NJ 07095

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