Nandini Anitha Nandakumar

Global marketing leader with over a decade of experience shaping iconic brands and driving business growth across diverse international markets. Currently serving as Global Marketing Director for Smirnoff, I lead brand strategy, creative development, and content excellence, guiding cross-functional teams across regions to translate consumer insights into impactful campaigns. Experienced in building high-performing marketing teams, launching culturally resonant campaigns, and driving innovation through agile and inclusive content strategies. Proven track record in brand building, portfolio management, and delivering purpose-led marketing with measurable commercial impact. Skilled in strategic planning, agency management, executive presentation, and mentoring future marketing leaders.