Naomi Withers, EMBA, CHPC

Naomi Withers is a strategic business leader who operates at the intersection of finance, technology, and enterprise value creation. She serves as Vice President of Strategy and Software at Loyva, where she helps shape contract management, eSign, and eVault solutions purpose-built for high-volume recurring revenue based industries, such as alarm dealers and integrators. With a career grounded in finance, operations, and executive leadership, Naomi is known for translating complex strategy into practical, revenue-driving outcomes—particularly within recurring revenue models and long-term valuation growth. Her work ensures technology is not only innovative, but aligned with the operational realities of the businesses it serves.

Prior to joining Loyva, Naomi built deep, hands-on experience in the alarm and security industry, developing expertise in recurring revenue, M&A, contract structures, operational efficiency, and business valuation. This practitioner background uniquely positions her to guide product strategy with clarity, credibility, and commercial discipline. In her current role, Naomi partners closely with product, engineering, and executive teams to deliver scalable solutions that help dealers and integrators prepare for growth, improve performance, and increase enterprise value. She has led initiatives resulting in millions of dollars in measurable valuation impact.

Beyond her executive role, Naomi is a committed advocate for financial education and leadership development. She holds an Executive MBA and a certification in retirement plan management, and actively serves in leadership and board roles with the Institute for Management Accountants and Changing Tides Family Services. Based in the redwoods of Northern California, she enjoys reading and gardening and is deeply committed to mentoring, uplifting others, and advancing the visibility and success of women leaders across industries.

• Certified High Performance Coach

• Quantic School of Business and Technology- M.B.A.

• SDM Dealer of the Year 2021

• Secret CFO Newsletter

• Communications Vice President for Golden West Regional Council