Natali Houston
Natali Houston is a Senior Financial Analyst with over 15 years of experience spanning transportation, finance, and data analytics. Her career began at the MTA in New York, followed by a move to Atlanta where she contributed to MARTA’s finance operations. She has also worked in sales compensation at Comcast before joining Arrive, the parent company of ParkMobile, where she currently serves in a compensation-focused administrative and leadership role. Natali is passionate about transforming complex financial and operational data into actionable insights that drive strategic decision-making and organizational growth. Throughout her career, Natali has developed a specialization in finance and data analytics, sales compensation, process improvement, and data visualization. She excels at creating dashboards, performing in-depth analyses, and developing financial models that provide clarity and support decision-making across organizations. At Arrive, she has embraced an autonomous leadership role, overseeing integrations across software, language, and currency systems in a global, fast-paced environment, ensuring cohesive operations across time zones (work in progress) . Her work demonstrates a balance of technical expertise and strategic thinking, leveraging both her finance and IT background to deliver meaningful results. Natali holds a Bachelor’s degree in Economics from the City College of New York and an Associate’s degree in Information Technology. Beyond formal education, she has invested in self-directed learning in Power BI, dashboards, and data visualization, which enhances her ability to communicate insights effectively. Driven by a philosophy of using data to tell compelling stories, Natali thrives in environments that challenge her to innovate, lead with purpose, and empower teams with the information they need to make smarter, faster decisions.
• The City College of New York - B.A.
• Economics Association
• Dominican Association (Atlanta)
What do you attribute your success to?
I attribute my success to a combination of formal education, technical training, and continuous self-learning. Earning my BA in Economics provided a strong analytical foundation, while my Associate degree in IT equipped me with essential technical skills. Beyond that, I’ve invested in ongoing learning—particularly in Power BI and data visualization—which has helped me distinguish myself and advance in roles, including my work at MARTA.
What’s the best career advice you’ve ever received?
The best career advice I have ever received is: It is best for you to wait on others rather than others wait on you.
This advice has kept me focused and ahead of the game every single time. People viewed me as diligent, reliable and trustworthy.
What advice would you give to young women entering your industry?
Working without clarity on where you want to go can make it feel like you’re not truly progressing. At the same time, priorities can change, and it’s important to pause, reassess, and realign your plan when they do.
My advice is to be clear about where you want to be, create a focused plan to get there, and stay committed to it. I lead with passion and purpose, and I bring that same intentionality into my work every day.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is balancing growth with time. As I transition from an individual contributor to a lead role, I’m learning to shift from executing tasks to guiding strategy and supporting others. At the same time, managing work and personal responsibilities can make it difficult to dedicate additional time to networking and professional development. My main challenge is creating the space to grow intentionally while navigating a full schedule.
What values are most important to you in your work and personal life?
I lead with passion and purpose in both my personal and professional life. I stay clear on my goals and create focused plans to achieve them.
Locations
Arrive
Atlanta, GA 30316