Natali Houston
Natali Houston is a Senior Financial Analyst with over 15 years of experience spanning transportation, finance, and data analytics. Her career began at the MTA in New York, followed by a move to Atlanta where she contributed to MARTA’s finance operations. She has also worked in sales compensation at Comcast before joining Arrive, the parent company of ParkMobile, where she currently serves in a compensation-focused administrative and leadership role. Natali is passionate about transforming complex financial and operational data into actionable insights that drive strategic decision-making and organizational growth.
Throughout her career, Natali has developed a specialization in finance and data analytics, sales compensation, process improvement, and data visualization. She excels at creating dashboards, performing in-depth analyses, and developing financial models that provide clarity and support decision-making across organizations. At Arrive, she has embraced an autonomous leadership role, overseeing integrations across software, language, and currency systems in a global, fast-paced environment, ensuring cohesive operations across time zones. Her work demonstrates a balance of technical expertise and strategic thinking, leveraging both her finance and IT background to deliver meaningful results.
Natali holds a Bachelor’s degree in Economics from the City College of New York and an Associate’s degree in Information Technology. Beyond formal education, she has invested in self-directed learning in Power BI, dashboards, and data visualization, which enhances her ability to communicate insights effectively. Driven by a philosophy of using data to tell compelling stories, Natali thrives in environments that challenge her to innovate, lead with purpose, and empower teams with the information they need to make smarter, faster decisions.
• The City College of New York - B.A.
• Economics Association
• Dominican Association (Atlanta)
What do you attribute your success to?
I attribute my success to a combination of formal education, technical training, and continuous self-learning. Earning my BA in Economics provided a strong analytical foundation, while my Associate degree in IT equipped me with essential technical skills. Beyond that, I’ve invested in ongoing learning—particularly in Power BI and data visualization—which has helped me distinguish myself and advance in roles, including my work at MARTA.
What advice would you give to young women entering your industry?
My advice would be, be clear where you want to go, and where you want to be, and create a plan to work towards it, and stay focused. I like to lead with passion and purpose, so I also bring that to my work.
What are the biggest challenges or opportunities in your field right now?
I would say I would want to have more time to concentrate on work. Sometimes life and work imbalance can be a thing. I wish I could put in more hours at work, because there's so much going on. Right now, my main challenge is just having time. It's hard to network these days because life has gotten so busy.
What values are most important to you in your work and personal life?
I definitely lead with passion and purpose in both my personal and professional life. That's something I bring to my work every day. I believe in being clear about where you want to go and creating a plan to work towards it while staying focused on your goals.
Locations
Arrive
Atlanta, GA 30316