Natalia Latchezarova Ivanova

Natalia Ivanova is a cultural strategist, curator, and arts leader with more than two decades of experience working at the intersection of nonprofit arts, cultural economies, and creative labor. Based in the New York City metropolitan area, she is the Founder and Principal Dealer of Art Agency Reframed, an innovative platform dedicated to redefining artistic labor within the sharing economy. Through this work, Natalia leads initiatives that center collaboration, sustainability, and equity, building global networks of artists, institutions, and communities to challenge extractive models and foster systemic change in cultural production.

Previously, Natalia served for nearly a decade as Executive Director of Pro Arts in Oakland, where she transformed the 50-year-old institution into a forward-thinking hub for artistic innovation, social justice, and solidarity economy practices. During her tenure, she launched influential initiatives such as Pro Arts COMMONS and The Teaching Institute for Art & Law, curated groundbreaking exhibitions and festivals, and empowered thousands of artists and cultural leaders through commissions, residencies, public projects, and publications. Her leadership strengthened organizational sustainability while amplifying underrepresented voices across the contemporary art landscape.

Natalia’s work is deeply informed by her scholarship, writing, and public engagement around fair labor, shared stewardship, and care-based cultural economies. She is the co-author of The Commons: of Friends & Lovers and the author of widely cited essays on reframing the value of art and artistic labor. With advanced degrees in Art Market practices and Media Management, she brings both critical insight and practical expertise to consulting, curation, and advocacy, remaining committed to building ethical, inclusive systems where artists can thrive and actively shape the future of culture.

• Metropolitan College of New York - School of Business- M.B.A.

• Expert Visit

• Pro Arts