Natalia Sobakina

A visionary leader in the gaming industry, this Director of Product Marketing at Xsolla brings a wealth of expertise in online payments, e-commerce, and product marketing to empower game developers and publishers worldwide. Since joining Xsolla in 2016, they have carved an impressive path from Payments Manager to Marketing Director in the Commerce business line, showcasing their deep understanding of the gaming ecosystem.

Their commitment to excellence is reflected in their distinguished academic portfolio, having completed advanced programs at some of the world's most prestigious institutions. Through studies at Northwestern University, Harvard Business School, and Oxford University, they have mastered crucial disciplines including marketing, accounting, finance, economics, business analytics, and executive leadership.

With an unwavering dedication to innovation, they continue to shape the future of the gaming industry, working at the intersection of gaming and fintech. Their mission at Xsolla focuses on helping developers and publishers not just succeed, but thrive in the global gaming marketplace, while driving forward the evolution of both the gaming and fintech sectors.