Her Story
About Natalie
Natalie Farley is a cannabis industry executive and sales leader serving as the Director of Sales for the Michigan market at MM Brands Inc. With more than 11 years of experience in the cannabis sector, she has built a career spanning sales strategy, partner management, operations, brand development, compliance, and B2B wholesale. Based in Traverse City, Michigan, Natalie is recognized for her ability to drive revenue growth, strengthen retail partnerships, and expand brand presence in highly competitive markets.
Throughout her career, Natalie has held leadership roles across cannabis operations and commercial development. She began on the operations side as Chief Operating Officer at Dr. Jolly’s in Oregon, where she helped scale the business from approximately $250,000 in monthly revenue to $1.5 million monthly before its successful sale. She later transitioned into business development, brand management, and sales leadership roles with companies including Fresh Coast Extracts, Tumalo Industries, 42 Degrees Processing, and MM Brands Inc., where she continues to focus on growing established cannabis brands and improving market performance.
Natalie’s professional approach is guided by optimism, resilience, and a commitment to building authentic relationships. She values loyalty, honesty, transparency, and family while emphasizing the importance of creating trusted brands that connect with consumers. She studied Chemical Engineering at Western Michigan University and has also contributed to her community through volunteer efforts with organizations such as Mount Holiday, Key Club, and local soup kitchens. Her expertise in cannabis sales leadership, operational growth, brand strategy, and business development has positioned her as a respected figure in the evolving cannabis industry.
Her Interview
Ten minutes with Natalie
01What do you attribute your success to?
I had a boss in the past tell me that I was painfully optimistic. I think that's what I would attribute my success to. No matter what, I mean, literally the world could be falling, and I would figure out a way to spin it and make it seem like it was a good thing.
02What’s the best career advice you’ve ever received?
The best advice that I got was to just jump for it, and go all in to what you love.
03What advice would you give to young women entering your industry?
Be true to yourself, and don't hold back. Be you, be strong, and be honest, and you'll definitely succeed.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenges are really just how can you increase revenue and brand awareness year over year when everything's moving in the opposite direction.
05What values are most important to you in your work and personal life?
Loyalty and honesty are very important to me. I truly believe that without Transparency and being honest that there you really can't go further in life. Above all, family.
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