Natalie Gershon

Meet Natalie, a dynamic force in the CPG industry who has masterfully orchestrated the growth of emerging brands from modest $3MM ventures to impressive $100MM+ powerhouses over the past 16 years. As a beverage industry virtuoso, she has left her mark across an impressive spectrum of categories - from sodas and mixers to energy drinks, beer, and ready-to-drink cocktails. Her passion extends beyond beverages, embracing innovation throughout the entire food and beverage landscape.

With an arsenal of core competencies, Natalie excels in brand creation, storytelling, and strategic product development. Her expertise spans trade marketing, distribution growth, and P&L management, while her digital marketing prowess encompasses social media, content strategy, SEO, and e-commerce. She's a master of forging strategic partnerships and building high-performing cross-functional teams.

What sets Natalie apart is her unwavering set of principles. She embodies continuous improvement and attention to detail, never shying away from challenging projects or inconvenient requests when working with good people. She celebrates life's small victories and approaches each new year as a gift. Her leadership philosophy centers on efficiency, kindness, and building remarkable company cultures through shared trust, humility, and decisive action.

Natalie's decision-making combines intuitive insight with data-driven analysis, and she maintains an insatiable appetite for daily learning. She believes in the power of partnerships and follows a simple daily rhythm: coffee until noon, water until five, followed by a well-deserved toast to the day's achievements and lessons.

A self-proclaimed pragmatic optimist, Natalie's enthusiasm is contagious - fair warning: she's known for speaking in exclamations! For those interested in learning more about her journey, her complete resume is available at www.nataliegershon.com, or reach out directly at NatalieGershon@gmail.com.