Natalyn Jannene

Meet the dynamic Assistant VP of Marketing at AbbyBank, a true marketing virtuoso who embodies the institution's commitment to exceptional customer and employee experience. At AbbyBank, where every location pulses with energetic ambiance, she helps create an environment where both customers and staff genuinely feel like the most important people in the world.

Her enthusiasm for marketing isn't just a profession – it's a calling. She embraces the creative, innovative, and ever-evolving nature of marketing, viewing it as an art of storytelling rather than just a job. This perspective transforms what others might see as work into an exciting daily adventure.

As a vibrant and people-oriented professional, she brings her expertise to multiple facets of the bank's operations. Leading a dedicated team, she orchestrates comprehensive marketing initiatives spanning strategy development, budgeting, and brand management. Her portfolio extends across public relations, customer relationship management, and an impressive array of marketing channels – from digital and social media to traditional advertising. She's even pioneering the integration of AI into their marketing approach!

What sets her apart is her identity as a "Unicorn Employee" – a concept popularized by Hootsuite's Ryan Holmes. She exemplifies the five essential characteristics: transcending job title limitations, maintaining both strategic and tactical thinking, demonstrating unwavering grit, exhibiting natural respectfulness, and consistently delivering results. At AbbyBank, she's not just leading marketing efforts; she's redefining what it means to be an exceptional banking professional.