Natasha Player
Natasha Player is a purpose-driven communications strategist with nearly two decades of experience transforming complex missions into compelling stories. A former Media Personality and Technical Director, she spent nearly a decade in television news before transitioning into nonprofit and public service communications. Her expertise spans media relations, crisis management, internal communications, and public speaking, with a focus on helping organizations and leaders connect authentically with their audiences. Natasha is also the host of Midweek Uplift with Natasha, a show that highlights hope, purpose, and community impact through real stories. Currently, Natasha serves as Public Relations Manager for The Salvation Army of Orange and Osceola Counties, where she oversees media relations, donor engagement, social media strategy, and crisis communications. She has a proven track record of using storytelling to drive action, from highlighting emergency relief efforts during hurricanes to sharing the transformative impact of community programs. Natasha’s work often bridges the gap between organizations and the communities they serve, helping people find clarity, voice, and connection in critical moments. Beyond her professional accomplishments, Natasha is passionate about mentoring leaders, amplifying underrepresented voices, and serving with empathy. She is the author of "Abracadabra, Live the Life you Speak" and "Mother's Affirm Your Daughters", furthering her mission to inspire change through storytelling. Active in professional and civic organizations, including the Central Florida Association of Black Journalists and local Salvation Army and United Way initiatives, Natasha combines her skills, experience, and “mama’s heart” philosophy to create communication strategies that leave a lasting impact.
• SA-200 Incident Command System Certification
• Safe From Harm Certified, The Salvation Army
Focused on child protection, vulnerable adult safeguarding, ethical conduct, and compliance standards.
• College of Charleston - B.A.
• National Association of Counties
• The Salvation Army Certificate of Appreciation: Honored for contributions to Hurricane Milton disaster response efforts.
• Central Florida Association of Black Journalists
• Orange County Gov. Neighborhood Grant Advisory Board
• East Orlando Chamber of Commerce
• Orange County Gov. Commission on Aging Advisory Board
• ECHELON
• Briggs Delaine-Pearson Foundation
• Trojan Mentor
• Evans High School Teach-in
• Creating Miracles LLC.
What do you attribute your success to?
I attribute my success to a genuine heart for people and a dedication to capturing and sharing stories that humanize those we serve. By building trust with media and donors and consistently communicating positive, compelling narratives, I have been able to achieve meaningful, measurable results.
What’s the best career advice you’ve ever received?
Not every opportunity deserves a yes. And not every open door is meant for you. Move with intention. Build with purpose. Refuse to settle.
What advice would you give to young women entering your industry?
Be intentional about building your credibility early. Public relations is more than posting content or planning events it’s strategy, relationships, and trust. Learn how to think critically, communicate clearly, and solve problems under pressure. Your reputation will become your greatest asset, so protect it and build it wisely.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field right now include the increased stigma surrounding housing instability in the wake of COVID-19 and the urgent need to modernize shelter facilities while securing matching public funding. At the same time, there are significant opportunities to leverage trusted media partnerships and compelling donor storytelling. When communicated effectively, these narratives can mobilize substantial support.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life include service to others, humility, and being fully present. I strive to use my influence to uplift those around me and to approach storytelling with authenticity and integrity.