Natasha Player

Public Relations Manager
The Salvation Army
Orlando, FL 32819

Natasha Player is a purpose-driven communications strategist with nearly two decades of experience transforming complex missions into compelling stories. A former journalist, she spent nearly a decade in television news before transitioning into nonprofit and public service communications. Her expertise spans media relations, crisis management, internal communications, and public speaking, with a focus on helping organizations and leaders connect authentically with their audiences. Natasha is also the host of Midweek Uplift with Natasha, a show that highlights hope, purpose, and community impact through real stories.

Currently, Natasha serves as Public Relations Manager for The Salvation Army of Orange and Osceola Counties, where she oversees media relations, donor engagement, social media strategy, and crisis communications. She has a proven track record of using storytelling to drive action, from highlighting emergency relief efforts during hurricanes to sharing the transformative impact of community programs. Natasha’s work often bridges the gap between organizations and the communities they serve, helping people find clarity, voice, and connection in critical moments.

Beyond her professional accomplishments, Natasha is passionate about mentoring leaders, amplifying underrepresented voices, and serving with empathy. She has published a book and is working on her second, furthering her mission to inspire change through storytelling. Active in professional and civic organizations—including the Central Florida Association of Black Journalists and local United Way initiatives—Natasha combines her skills, experience, and “mama’s heart” philosophy to create communication strategies that leave a lasting impact.

• College of Charleston - B.A.

• Central Florida Association of Black Journalists
• Orange County Gov. Neighborhood Grant Advisory Board
• ECHELON
• East Orlando Chamber of Commerce
• Commission on Aging Advisory Board

• Briggs Delaine-Pearson Foundation

Q

What do you attribute your success to?

I attribute my success to a genuine heart for people and a dedication to capturing and sharing stories that humanize those we serve. By building trust with media and donors and consistently communicating positive, compelling narratives, I have been able to achieve meaningful, measurable results.

Q

What are the biggest challenges or opportunities in your field right now?

The biggest challenges in my field right now include the increased stigma surrounding housing instability in the wake of COVID-19 and the urgent need to modernize shelter facilities while securing matching public funding. At the same time, there are significant opportunities to leverage trusted media partnerships and compelling donor storytelling. When communicated effectively, these narratives can mobilize substantial support—for example, a news segment I contributed to helped secure a major commitment from an anonymous donor.

Q

What values are most important to you in your work and personal life?

The values that guide me in both my work and personal life include service to others, humility, and being fully present. I strive to use my influence to uplift those around me and to approach storytelling with authenticity and integrity.

Locations

The Salvation Army

Orlando, FL 32819