Nayda Lovett
Nayda Lovett is the founder and owner of Lovett’s Bookkeeping LLC, where she helps small businesses achieve financial clarity and confidence through personalized bookkeeping services. Leveraging over 20 years of experience in financial management, leadership, and government operations as an Army Veteran and Army Civilian Retiree, Nayda brings a unique blend of discipline and expertise to her work. She has managed multimillion-dollar portfolios, ensuring fiscal accountability and operational efficiency, and now applies that experience to support entrepreneurs and small business owners in El Paso and beyond.
At Lovett’s Bookkeeping LLC, Nayda specializes in accounts payable/receivable, bank reconciliations, payroll support, and monthly financial reporting, helping clients save time, reduce errors, and make informed financial decisions. She also provides certified, background-screened Loan Signing Agent services, ensuring smooth and accurate real estate and loan document closings. Her commitment to organization, compliance, and client-focused solutions has helped her clients streamline operations and increase profitability.
Passionate about giving back to the local business community, Nayda is an active collaborator, mentor, and advocate for small business success. Whether supporting startups or established companies, she combines her technical skills with a genuine dedication to empowering business owners, making her a trusted partner in financial growth and operational excellence.
• State of Texas Notary Public Commission
• QuickBooks Certified ProAdvisor
• Webster University- M.A.
• Park University- B.S.
• El Paso Chamber of Commerce
• U.S. Army
What do you attribute your success to?
I attribute my success to my 20 years of experience in the U.S. Army and federal service, which taught me discipline and leadership, and to my ability to successfully transition into entrepreneurship while raising a large family and running a bookkeeping business that truly provides value to my clients.
What’s the best career advice you’ve ever received?
Always bet on yourself.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to have a clear vision and remember that success doesn’t happen overnight—clarity, persistence, and dedication make all the difference.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now are building brand awareness and overcoming misconceptions about what bookkeepers do, as many people don’t realize that outsourcing financial tasks can save them up to 60 hours a month.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are family and faith, and I focus on building my business to support and uplift my family, with all of us working together.