Her Story
About Neerali
Nirali Shah serves as an account manager at Meta, where she supports e-commerce and CPG brands by developing ad optimizations, go-to-market strategies, and creative strategies to scale their businesses while driving revenue. In addition to collaborating with cross-functional partners, she acts as a measurement subject matter expert, leading over 200 measurement studies and translating data into actionable business recommendations for clients and internal stakeholders. Shah earned her undergraduate degree from the University of Texas at Austin, majoring in advertising with a concentration in media analytics and a business minor, and participated in a study abroad program in Costa Rica focused on entrepreneurship and social and cultural issues. Her professional credentials include certifications in Google Analytics, the Facebook Ads Manager Digital Associate program, product marketing through the Product Marketing Association, and SQL. She is a Forte Fellow and has volunteered as a mentor with Girl Forward, assisting refugee girls with academics and college applications.
Her Interview
Ten minutes with Neerali
01What advice would you give to young women entering your industry?
I would tell her how important networking is, and really having people in your corner. Mentorship takes a lot of effort and time, so instead focus on finding sponsors that can advocate for you. Also be willing to learn and be like a sponge to take in all the information.
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