Neha Choudhary

With over 14 years of experience across product marketing and digital strategy, I currently serve as a Digital Marketing Lead at Hilti, where I drive digital marketing initiatives and demand strategy across North America, including the U.S., Canada, Mexico, and the Caribbean.

My work sits at the intersection of product marketing, customer experience, and digital transformation. I focus on translating business priorities into integrated marketing programs—aligning global strategy with regional execution to deliver consistent, high-impact customer journeys. In a complex, multi-market environment, I lead efforts to operationalize digital strategies, optimize performance through data and insights, and continuously evolve how we engage customers across touchpoints.

Before transitioning to my current role in North America, I was based at Hilti’s global headquarters in Liechtenstein, where I led global marketing communications. Prior to Hilti, I built my foundation in strategic marketing and product management through roles at Abbott, Novo Nordisk, and Apotex, gaining cross-industry experience that continues to shape my perspective on marketing and growth.

I am particularly passionate about leveraging data-driven experimentation, fostering strong cross-functional collaboration, and building customer-first marketing ecosystems that contribute meaningfully to business outcomes.

Outside of work, I enjoy traveling and long-distance running, and I strongly believe in work-life integration. As a mother and marathon runner, I value resilience, discipline, and balance—principles that guide both my personal and professional journey.