Neha Rathore

Neha Chandelier serves as co-founder of Listadum, an e-commerce SaaS platform in San Francisco, California, that she started in 2023 to support small business owners selling on Etsy. After working as an Etsy seller in 2020 and drawing from her experience as a product manager and engineer, she identified a need for better guidance in e-commerce for artists. Prior to this, she studied video engineering, worked as a marketing manager for a UK company for two years, and served as a product manager in the Streaming video field. She holds a Master's of Electrical Engineering and Signal and Image Processing from the University of Southern California, following her undergraduate studies in India. Neha attributes her success to maintaining focus on helping people improve, which has led to reaching 11,000 sellers on the platform through steady growth. She values elevating others, especially children, by providing guidance to help them find their paths, inspired by seeing hard-working individuals achieve big things from humble beginnings. In her volunteer work in Austin, she taught English/Math/Science to refugees. Her advice to young women entering the industry is to talk to as many people as possible for advice and guidance before planning their path. She notes the challenge in her field of helping artists shift their mindset to become business owners without expecting magic without effort.