Her Story
About Nichole
Nichole is a strategic leader, advocate, and communicator who operates at the intersection of labor relations, leadership development, and organizational influence. As a Senior Assistant Business Manager for IBEW Local 77, she represents and supports a diverse membership of utility workers, guiding high-stakes negotiations, navigating complex workplace challenges, and advancing initiatives that strengthen both individuals and the collective.
Known for her ability to translate complexity into clarity, Nichole brings a practical, solutions-oriented approach to everything she does from contract negotiations and dispute resolution to training the next generation of union leaders. She is especially recognized for her work in developing engaging, actionable trainings on topics such as negotiation strategy, effective communication, emotional intelligence, and leadership presence.
Nichole’s leadership philosophy centers on the belief that words matter and that how we communicate shapes outcomes, relationships, and culture. She is passionate about helping others build the confidence and skill to have difficult conversations, advocate effectively, and lead with both strength and respect.
Beyond her formal role, Nichole is a builder of ideas and connections. Whether she is designing workshops, mentoring representatives, or exploring creative projects that connect people through shared experiences, she brings curiosity, insight, and intention to her work. Her approach blends real world experience with a deep interest in psychology, human behavior, and the power of storytelling.
At her core, Nichole is driven by a commitment to impact - ensuring that the people she serves feel heard, equipped, and empowered, and that the systems they work within move toward greater fairness, accountability, and respect.
Her Interview
Ten minutes with Nichole
01What do you attribute your success to?
I attribute my success to the people and experiences that shaped both my resilience and perspective. A pivotal influence has been my mentor, whose guidance, candor, and willingness to invest in my growth helped sharpen my judgment, strengthen my leadership, and expand what I believed was possible.
I also recognize the complex but formative role of my upbringing. While not without its challenges, it instilled in me a relentless work ethic and a refusal to quit. From an early age, I developed a standard of excellence in everything I take on, along with the confidence to step into difficult situations and the discipline to see them through.
At the core of my drive is a deeply rooted sense of justice. I have always been motivated by a belief that systems can—and should—work better for people, and I have built my career advocating for fairness, accountability, and respect. That combination of mentorship, resilience, and purpose continues to fuel both my leadership and impact.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is simple, direct, and enduring: “Never let the bastards grind you down.”
To me, this isn’t just a phrase, it’s a principle. It’s a reminder to stay grounded in who you are, even when faced with resistance, criticism, or difficult personalities. In high-pressure environments where the stakes are real and the opposition can be persistent, it reinforces the importance of resilience, self-trust, and composure.
I have carried this advice through negotiations, conflict, and both work and personal challenges, using it as a steady anchor. It reflects my belief that strength isn’t just about pushing back, it’s about staying steady, maintaining perspective, and continuing to show up with clarity and purpose, no matter the circumstances.
03What advice would you give to young women entering your industry?
If I could offer advice to young women entering this industry, it would be this: learn your craft, trust your voice, and don’t wait for permission.
Labor relations and leadership spaces can be complex, high-pressure, and at times dominated by strong personalities. The most powerful thing you can do early on is build real competence: understand the contracts, the law, the strategy, and the people. Confidence that’s grounded in knowledge is hard to shake.
At the same time, don’t underestimate the value of your perspective. You don’t need to sound like anyone else to be effective. Ask questions, speak up, and be willing to say what others may be thinking but aren’t articulating. Your voice becomes stronger the more you use it.
Also, find people who will invest in you and be intentional about learning from them. A good mentor can accelerate your growth, challenge your thinking, and help you navigate situations you won’t find in any manual.
Finally, understand that this work can be tough. You will face conflict, pushback, and moments where it would be easier to stay quiet or step back. Don’t. This is meaningful work. Stay steady, do the hard things, and remember why you chose it in the first place.
04What are the biggest challenges or opportunities in your field right now?
There are primarily two current defining challenges shaping the future of this industry.
The first is the shifting posture of the U.S. government toward organized labor. Periods of support have historically expanded worker protections and collective bargaining rights, while periods of hostility tend to erode them through policy, enforcement priorities, and regulatory interpretation. That instability creates real pressure on unions to be more strategic, more disciplined, and more proactive in defending the gains workers have fought to secure. It also raises the stakes for leadership, requiring a clear-eyed understanding of both legal frameworks and political realities.
The second is the rapid advancement of artificial intelligence and automation. Unlike past technological shifts, AI has the potential to impact not only manual or routine work, but also administrative, analytical, and decision-making roles. For labor organizations, this presents both a threat and a responsibility: to anticipate how jobs will change, to negotiate protections and transitions, and to ensure workers are not left behind as technology evolves. It’s not just about job loss, it’s about job transformation, skill displacement, and maintaining dignity and value in work.
Together, these forces are pushing the industry into a more complex, high-stakes environment. One that demands adaptability, foresight, and a renewed focus on advocacy in a rapidly changing world.
05What values are most important to you in your work and personal life?
The value that anchors both my work and personal life is integrity, above all else.
For me, integrity isn’t situational; it’s a constant. It means doing what you say you’re going to do, being honest even when it’s uncomfortable, and making decisions that align with your principles rather than convenience. In my professional life, that shows up as credibility - people know where I stand, they can trust my word, and understand that my advocacy is grounded in fairness and consistency, not shifting interests.
In my personal life, integrity shapes how I show up in relationships - with accountability, transparency, and a commitment to doing the right thing, even when it’s hard. It’s the standard I hold myself to and the expectation I set for those around me.
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