Nichole Tharp

I feel like I have modeled resilience and reinvention throughout my career. I believe that adversity really reveals your real capacity. Being laid off forced me to confront uncertainty, and I learned that your ability to adapt, strategize, and rebuild quickly is so important to success. I've also learned that success is built on discipline and not just motivation. Running two online businesses has taught me that being consistent, putting the correct systems in place, and maintaining daily habits matter way more than just being inspired. It's about showing up every day and doing the work, even when you don't feel particularly motivated.

I would highly recommend that you take the time to learn things yourself rather than paying for courses from people who claim they can teach you. There's a lot of scam artists out there that want you to pay to take their courses, and I've found it's much better to just take the time to find the information yourself. I've enrolled in lots of online classes, trainings, and tutorials, and I've learned everything myself - seeing what works and obviously what doesn't work. It's been a lot of work learning on my own, but it's been worth it and I haven't had to waste money on questionable programs.

Really, the biggest challenge is trying to target the correct audiences for both of my businesses, since they market to two different kinds of customers. I'm constantly testing different digital marketing strategies and different ads, and really just promoting the two businesses in ways that reach the right people. Learning and getting down the digital marketing aspect of it has been challenging, but it's also been fun, and I'm learning a lot through the process.

Resilience and reinvention are at the core of who I am. I believe that adversity really reveals your real capacity, and being laid off forced me to confront uncertainty head-on. I've learned that your ability to adapt, strategize, and rebuild quickly is essential to success. I also value discipline over motivation. Running two online businesses has taught me that being consistent, putting the correct systems in place, and maintaining daily habits matter way more than just being inspired. Beyond work, I value spending quality time with my family. When I was doing traveling ultrasound and working 12 to 17 hour days, I was missing valuable time with my baby, and that's what pushed me to make a change. Now, my son is very involved in sports and karate, and we do a lot of activities together. I also really love traveling - I take my son, my husband, and my mom on a trip every single year. I feel like that's the best education I can give to him, just seeing how other people live and seeing different places and communities. I think that's very important.