Her Story
About Nicole
Nicole Almanza is a Creative Strategist and Network Consultant specializing in brand development, artist growth, and community-led strategy within the music, film, and creative industries. She is the founder and CEO of LezBeHonest LLC, a consultancy focused on helping creatives and organizations translate identity into clear, intentional public-facing strategy. Through her work, she supports artists, entrepreneurs, and cultural brands in building aligned visibility, strengthening communication, and developing sustainable long-term growth rooted in authenticity and emotional intelligence.
Her professional background began in social services and psychology, where she developed a strong foundation in human behavior, communication, and support work following her studies at Shippensburg University of Pennsylvania. After working in youth rehabilitation and behavioral health settings, she transitioned into entrepreneurship after experiencing limitations in traditional workplace environments. This shift led her to build LezBeHonest LLC as a space centered on authentic networking, relationship-driven strategy, and emotionally intelligent leadership in creative industries.
Today, Nicole works across film, music, and independent brand ecosystems, serving clients such as the Julian Dubuque International Film Festival and contributing to artist development and A&R work with New Tomorrow Music Group. Her approach blends strategic planning with deep relationship-building, emphasizing trust, clarity, and collaboration over transactional engagement. She is especially recognized for creating community-centered frameworks that help creatives and organizations expand opportunity, strengthen partnerships, and build meaningful, lasting impact across their industries.
Her Interview
Ten minutes with Nicole
01What do you attribute your success to?
I attribute my success to authenticity and emotional intelligence, which are not weaknesses in business but strengths. I've learned that sustainable success really comes from alignment, communication, and consistency, and staying connected to your values. I also learned not to wait until I feel fully ready to start something, because growth happens while you're building and confidence comes through experience, not before it. Another key factor is protecting my energy and the people around me. The relationships I build and how I treat people will always matter more than temporary visibility or quick success. I genuinely prioritize the human side of business. A lot of these industries move very fast and can become very transactional, but I try to lead through the emotional intelligence aspect, communication, trust, and long-term alignment with these businesses. It's 2026, and there should be a human side to things. I get AI and all these other things going on, but there's a human side to business and we've forgotten that. I value that very much and prioritize that with all my clients. People don't just want strategy, they want to feel understood too. I've spent a lot of time before I jumped into LezBeHonest where I always had to rely on myself to get things done and find what I needed. When my friends or people I started to hang out with needed something, I'd be the one to know where to go and what to do to get things done in the right way. I had to go through life to truly align me where I needed to go when I was ready for it.
02What’s the best career advice you’ve ever received?
The best advice I've learned is that authenticity and emotional intelligence are not weaknesses in business, they are strengths. A lot of people feel pressured to become someone else in order to succeed, especially in these creative and entrepreneurial spaces, but I've learned that sustainable success really just comes from alignment, communication, and consistency, and staying connected to your values. I'd also say don't wait until you feel fully ready to start something. Growth happens while you're building. Confidence comes through experience, not before it. And the last thing would be to protect your energy and the people around you. The relationships you build and how you treat people will always matter more than temporary visibility or quick success.
03What advice would you give to young women entering your industry?
Don't wait until you feel fully ready to start something. Growth happens while you're building. Confidence comes through experience, not before it. Authenticity and emotional intelligence are not weaknesses in business, they are strengths. A lot of people feel pressured to become someone else in order to succeed, especially in these creative and entrepreneurial spaces, but sustainable success really comes from alignment, communication, and consistency, and staying connected to your values. Protect your energy and the people around you. The relationships you build and how you treat people will always matter more than temporary visibility or quick success.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges has been learning how to balance this authenticity with leadership and business. When you genuinely care about people and community, it's easy to overextend yourself or to pour too much into others before learning how to protect your own energy and boundaries. Building independently also comes with a lot of pressure, because you are constantly evolving while simultaneously trying to create stability, opportunity, and momentum. As a gay woman in the creative industries, there have definitely been moments of feeling underestimated or misunderstood, but I think those experiences also shaped the way that I lead now. They taught me about resilience, communication, and this sort of discernment, and this overall importance of building environments where people feel respected and empowered. That's what I prioritize even with my clients, and that's why they stay. They value that and appreciate that. They don't find that other places. It's almost like I'm teaching them a standard to move forward with.
05What values are most important to you in your work and personal life?
I genuinely prioritize the human side of business, because a lot of these industries move very fast and they can become very transactional, but I try to lead through the emotional intelligence aspect, communication, trust, and long-term alignment with these businesses. That's a big factor. It's 2026, we should have a human side to things. I get AI and all these other things going on, but there's a human side to business and we've forgotten that. I value that very much and I prioritize that with all my clients. People don't just want strategy, they want to feel understood too. Authenticity and emotional intelligence are not weaknesses in business, they are strengths. I've learned that sustainable success really comes from alignment, communication, and consistency, and staying connected to your values. I also value protecting my energy and the people around you. The relationships you build and how you treat people will always matter more than temporary visibility or quick success. For self-care, it's been really about learning boundaries, learning balance, and understanding that I can't pour into everybody else while completely neglecting myself in the process. I've had to learn that rest, slowing down, and protecting my peace are very necessary parts of being an effective leader. Self-care for me looks like staying connected to the people who genuinely ground me, creating moments of stillness when life gets overwhelming, and making sure that I'm evolving not just professionally but personally too.
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