Nicole Bourdette

I've been in the marketing industry for over 16 years, working in adult beverage including wines and spirits and CPG in general. I recently joined Daisy Social Soda as their head of marketing about 2 months ago. I'm their first dedicated hire apart from the founders. The brand has been very successful organically on the commercial side for about 18 months, and they wanted to bring somebody in as a marketing expert. While I don't have experience directly in THC, they wanted someone who knows marketing. I'm responsible for full funnel marketing, from everything above the line like PR, media, and brand campaigns, to growing the brands and interacting with consumers, all the way through to below the line activities like point of sale that you might see in store, trade programs, events, and sales materials.