Nicole Carver, Founder | The Well Supported Woman on Influential Women

Influential Woman · Carver Concierge

Nicole Carver

Founder | The Well Supported Woman, Carver Concierge

Riverview, FL

Her Story

About Nicole

I've been in my field forever, but I've been running this business for almost 15 years - it'll be 15 years this October. I started as an executive staff assistant working for C-suite level executives in both corporate and private sectors. As a military spouse, when we got duty stationed in Florida, I needed a career that was flexible around my children and my husband being gone out of the country a lot. The creation of Carver Concierge was sort of accidental. I thought I would provide executive administrative support to business people who worked from home, but I quickly found that the gap was more on the personal side, so I switched gears and Carver Concierge was created. We don't provide any business support - we've been going strong with personal, lifestyle, and home management the whole time. We provide anything that's on a busy person's to-do list, from the simplest things of Amazon returns and errands, straight through to home project management, home service provider oversight, travel, absentee home care, and relocation services. We've been sometimes called the wife for the wife. We come in right alongside our clients and pick up as an extension of them, until we're a step ahead, getting really comfortable in their lifestyle needs so that we know what they need in advance. I launched the Well-Supported Woman Movement a little over a year ago, speaking and talking and hosting workshops on changing the mindset that women have around having support. I think we need to evolve into thinking support is a strategy, not a luxury, and that's going to change the way we live - not only us, but it's our legacy for the next generation of women who are watching us. I have 8 people in the Tampa market and 3 in Nashville. Through an extended collaborative with other vetted concierge, our reach is virtually unlimited now.

Her Interview

Ten minutes with Nicole

01What advice would you give to young women entering your industry?

I would tell them, believe in yourself. Stretch your limits, but ask for support. There's no shame in having support. I think it's this belief that everyone else secretly carries that weight, and you don't always express it, and we don't always ask for help, so young women behind us see that and they just think that that's how it has to be done, that you have to carry it all to be exhausted. But that's not true - support is a strategy, not a luxury, and that's going to change the way we live. It's not only about us, but it's our legacy for the next generation of women who are watching us. For them to realize that support is part of how we grow, and that burnout isn't the reward at the end.

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