Nicole Creasy
Nicole Creasy is a seasoned Global Product Marketing Leader with over 15 years of experience spanning client success, strategy consulting, and marketing research advisory. She is currently pursuing new opportunities to create and scale marketing strategies that drive measurable growth, elevate brand positioning, and strengthen go-to-market alignment across product, sales, and customer success.
As Product Marketing Lead at UL Solutions, Nicole oversees global marketing strategy for compliance and stewardship software, leading cross-functional teams to execute product launches and full-funnel campaigns in complex, regulated markets. Her expertise lies in building go-to-market frameworks, enabling sales teams, and crafting messaging that resonates with executive buyers and technical stakeholders alike.
Previously, at Abrigo, Nicole advanced from Client Success Manager to Senior Product Marketing Manager, where she launched award-winning Anti-Financial Crime Solutions and drove programs that increased product adoption and brand visibility. Her work earned her Marketer of the Year and Powerhouse Performer honors, recognizing her as a results-driven strategist who bridges business vision with customer value.
Nicole graduated magna cum laude from Liberty University with a Bachelor of Science in Interdisciplinary Studies. Outside of work, she serves as Vice President of PTA Membership for Johnston County, where she applies her leadership skills to strengthen community engagement and collaboration.
• Certified ScrumMaster (CSM)
• PMC Level I
• Liberty University- B.S.
• NCPTA
What do you attribute your success to?
I attribute my success to relentless curiosity, persistence, and the unwavering support of my husband, Troy, and my aunt, Diana, who both encouraged me to chase the career I love. Throughout my journey, I have been intentional about learning from every role I have held, taking each experience, challenge, and win as fuel to grow stronger and think bigger. I have always been a go-getter, driven by a genuine passion for turning ideas into impact and using every opportunity to lead, innovate, and build momentum for what comes next.
What’s the best career advice you’ve ever received?
Know what matters most to you and pursue it with purpose. Define your goals, stay aligned with your values, and let that clarity guide every career move.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stop worrying about being behind. Every experience adds value. Each role, project, and challenge helps shape the leader you are becoming. Progress is not about speed—it’s about growth and direction.
What values are most important to you in your work and personal life?
The values that guide my work and leadership are integrity, honesty, and accountability. I believe true character is reflected in the decisions we make when no one is watching. Beyond my professional role, I am deeply committed to family and passionate about advocating for children’s well-being and opportunity.