Nicole Duncan-Smith

Special Assistant to Chief Executive Officer
The Hip Hop Museum
Bronx, NY 10451

Nicole Duncan Smith is a journalist, communications executive, ordained minister, and cultural advocate whose career has centered on preserving and elevating hip-hop culture. Over the past 25 years, she has written and edited for major outlets including BET, AllHipHop.com, Atlanta Black Star, TheGrio, and Yahoo News. She currently serves as Special Assistant to the CEO at The Hip Hop Museum, where she helps guide special projects, fundraising, and preparations for the museum’s highly anticipated opening in the Bronx.

In addition to her work in journalism and communications, Nicole is deeply committed to community engagement and public health advocacy. She leads Health, Hope and Hip Hop, a nonprofit dedicated to improving health access in Black and Brown communities through the influence of hip-hop culture. She also founded International Hip Hop Health Day, held each year on June 17, to encourage people to prioritize preventative healthcare and regular screenings. As a cancer survivor and ordained Baptist minister, Nicole combines her faith, personal experiences, and cultural influence to inspire others to take control of their health and well-being.

Nicole earned her undergraduate degree in Sociology and Ethnomusicology from Spelman College and later completed a Master of Divinity at New York Theological Seminary. She is licensed and ordained in the Baptist tradition and describes herself as “bivocational,” balancing ministry with her secular work in media and communications. Whether she is preserving hip-hop history, writing stories that matter, or leading health initiatives in underserved communities, Nicole is driven by a mission to educate, uplift, and create lasting impact.

• Licensed and Ordained Minister

• New York Theological Seminary- Master's
• Spelman College- B.A.

• Delta Sigma Theta Sorority, Inc.
• Points of Light
• Change For Kids
• Women in Entertainment Empowerment Network
• Universal Hip Hop Museum

Q

What do you attribute your success to?

I attribute my success to the ancestors that came before me. I stand on their shoulders - my mother, my father, my grandmothers, my grandfathers, and on and on. Those who came over on slave ships and were not able to actualize their purpose, I do everything that I do in honor of them.

Q

What’s the best career advice you’ve ever received?

Work hard, play hard, come in early and stay late, and give yourself grace. Anyone who sees me knows that I love concerts, parties, and laughing with people, but they also know that Nicole will be the first one in the office. My day doesn't start till 9, but I'm here between 7:45 and 8. You can find me on the weekends too. But I also work in spaces that I love, so it doesn't feel like work. If you work where you love, it's never really work. When I was in college, people wanted me to go into politics or law or the military, but I went to the space that I loved, and it opened doors for me. I'm passionate about hip-hop culture and people, and I found a way to combine my passion for God and my passion for hip-hop, even when I didn't see a road for it. I was able to trailblaze and break glass ceilings. When you break them for others to pull them in, you make sure you don't play in the shards from the glass. I don't play in the shards. I will let you know where I am, I will let you know that I'm here, I have a seat at the table. If there is no seat for me, I will pull up a folding chair. I will stand over your shoulder, but I will be included. And the reason why I have it is because I work hard, I play hard, and I'm passionate about the things that I do.

Q

What advice would you give to young women entering your industry?

Don't smile when you don't want to. Sometimes women smile because they think that they have to. Don't smile if it's not sincere. Work hard. Don't compromise yourself. It's okay to be the smartest person in the room. You don't always have to tell people. They will see it if you work hard.

Q

What are the biggest challenges or opportunities in your field right now?

The biggest challenge in my field right now is getting people to accept that Black and Brown culture is American culture. The funding has been cut so severely because they see it as DEI or Black, and Black is considered marginal or alternative and not American. It's such a mixed conversation because I was born in America, so how am I not American? The funding opportunities - corporations are not offering grants if they see Black or Brown or African American, they see that as pushing a woke narrative. While the Black community is the most inclusive community that you will ever meet, they frame it as though we're cutting white folk out, where white folk has been in hip-hop since the very beginning. That's our biggest challenge right now, to push past the bigotry that does not believe - while you exploit hip-hop culture, while you have a Kid Rock who cut his teeth in hip-hop - while you exploit hip-hop culture, not valuing it as Americana, and only seeing it as this fringe thing. Another challenge for me personally is being a woman. I have the dual burden of being Black, and also the dual joy of being Black and woman and female. There are still times where women are not kind to other women because we're competing for that one spot in the male gaze. So those are the biggest challenges, but I'm built for those challenges, and I won't let them stop me.

Q

What values are most important to you in your work and personal life?

Consistency, empathy, compassion, being industrious, and creativity are very important to me. Empathy and compassion are really two different things. Being faithful is also important - I believe that whether you believe in my God or not, the morals and standards that come with faith are important to me, that I see that you have a ruler, a barometer that runs your life. I judge people off of that. There are people who are great people, but they lack creativity, they are not hardworking, they're sloths, and so they can't be in my company. I can love them, but they can't be in my close circle.

Locations

The Hip Hop Museum

575 Exterior Street, Bronx, NY 10451

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