Nicole Hineman
Nicole Hineman is a Sales Analyst at Southern Glazer’s Wine & Spirits, where she combines her background in marketing and management with a deep passion for the wine and spirits industry. Her journey began with grassroots promotions and brand activations, where she discovered a talent for connecting with consumers and building excitement around both startup and established labels. That experience sparked a long-term commitment to the industry, leading her to join Southern Glazer’s as a Pricing Coordinator in Louisville, Kentucky.
Now based in Tampa, Florida, Nicole leverages her analytical expertise and relationship-building skills to provide data-driven insights that support sales growth and customer success. With a strong foundation in data analysis, communication, and brand strategy, she works cross-functionally to align pricing structures, drive profitability, and maintain supplier brand standards. Nicole holds a Bachelor of Science in Marketing and Management from the University of Louisville and is certified in WSET Level 2 Wine, further strengthening her industry knowledge.
Known for her enthusiasm, adaptability, and collaborative approach, Nicole is committed to continued professional growth in the ever-evolving beverage alcohol space. She is passionate about contributing to brand success, fostering strong partnerships, and remaining at the forefront of industry trends. Whether working behind the scenes on data insights or engaging with teams across markets, Nicole brings energy, focus, and a genuine love for what she does.
• WSET Level 2 Wine
• University of Louisville
What do you attribute your success to?
I attribute my success to hard work, structure, and discipline. Staying focused, organized, and committed to doing my best every day has helped me grow professionally and earn the respect of those I work with. These values keep me grounded and constantly striving to improve.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came from a mentor who told me, “Everywhere you go, be a sponge.” That advice has stayed with me—I’ve learned to absorb as much knowledge and experience as possible in every environment. It’s helped me grow, adapt, and stay open to continuous learning throughout my career.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to put yourself out there—even if it feels uncomfortable. Growth comes from stepping outside your comfort zone, trying new things, and challenging yourself. Don’t wait for opportunities to come to you—go after them, believe in your abilities, and keep pushing yourself to learn and improve every step of the way.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—I’m facing right now is learning to find my voice within a new team and market, especially in a male-dominated industry. It’s a process of building confidence, earning respect, and staying true to who I am while adapting to a new environment. At the same time, it’s a great opportunity to grow as a leader, contribute a fresh perspective, and help pave the way for more inclusivity in the industry.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are trust, communication, family, and credibility. Trust and open communication are the foundation of any strong team, and I believe in showing up with honesty and consistency. Family keeps me grounded, and credibility—built through hard work and integrity—is something I strive to maintain in everything I do.