Nicole Jackson, Zone Training Consultant on Influential Women

Influential Woman · FoodserviceHospitality

Nicole Jackson

Zone Training Consultant, Whataburger

Milton, FL

6Awards received

Certifications · Degrees · Memberships

Degree Doctorate in Theology Degree 2015 Degree Master's in Biblical Studies Degree Bachelor's in Theology/Biblical Studies Cert ServSafe Certified Instructor and Proctor Cert Whataburger Internal Training Department Instructor Certified Member Worldwide Women's Association Member Habitat for Humanity Member Advisory Board of United Bank Member Chamber of Commerce (Florida and Santa Rosa County) Member Leadership Santa Rosa (graduated November 2025)

Her Story

About Nicole

I've been in the foodservice hospitality field for about 30 years, with 25 of those years at Whataburger. I'm currently the Senior Regional Training Manager for 53 units, soon to be 57, covering all of Florida, Alabama, and one store in Thomasville, Georgia. My scope of work includes development with new managers in training, new operating partners (which is equivalent to general manager), and new market leaders, which are like district supervisors. I'm over all of the training programs within my region, and I teach all of the leadership classes as well, so I'm in the restaurant and out of the restaurant. I found my niche early on when I entered fast food - I was good at explaining how to do a thing, and I really love working with people, so I decided to stay in my lane. I've worked as a manager and district supervisor in different positions in the food industry, but I knew that my home would be development. I love to see people move up, I love to see them grow, I love to hear their stories, and I love to help however I can. What I'm most proud of is the development of people and having very successful retention - we don't have a lot of turnover. Beyond my work at Whataburger, I'm also a ServSafe certified instructor and proctor, and I hold a doctorate degree in theology. I serve as a full-time pastor at Bearing Fruit Community Church.

Her Interview

Ten minutes with Nicole

01What do you attribute your success to?

I attribute my success to prayer, faith, and obedience unto the Lord, along with having great mentors. Being teachable is huge for me - I love to learn. I seek out people that are experts in their field and ask questions, so I'm a forever learner. I'm curious and I love to read. I believe that we are able to have the best lives if we would put in the best work and really go for it. Initiative is big with me, and I don't mind losing to win, slowing down to speed up.

02What’s the best career advice you’ve ever received?

The best career advice I ever received came from a boss back in 1999 who used a Janet Jackson song to make his point. He asked me what my favorite Janet Jackson song was, and when I guessed 'Control,' he said no - the song he wanted me to remember in my career was 'What Have You Done for Me Lately?' He told me that I never live off yesterday. I have to always make a difference each day that I'm in, and before I leave the restaurant or training class, I need to ask myself what impact have I made today. He said if I can't name anything, I don't leave for that day, because I have to grab a person, pour into them, show them something they haven't learned, or reiterate what they have learned so I can catch them doing something right. If I can say what I've done for somebody lately, then I've done my job. I have never forgotten that advice. For me, 'lately' is the day that I'm in - to make a difference in the workplace lately, and never live off what I did the previous day.

03What advice would you give to young women entering your industry?

I would say you're limitless. Stay humble and teachable. In the food service industry, people love to say the sky is the limit - it's not. We don't have a limit, so don't limit yourself. Keep a teachable spirit and stay humble. And always pull somebody else up, lift someone else up along the way.

04What are the biggest challenges or opportunities in your field right now?

I would still say people are both the biggest challenge and opportunity. Some of the biggest challenges now are navigating in this economy and getting the right fit for management positions. Making sure the buy-in is there with operators and that we're following procedures can be challenging. I would say we will forever be laying the foundation as we navigate any turnover that we may have, so we're constantly starting over. I guess I can sum it up by saying some of the challenges are finding the right talent and making sure the buy-in is there when change occurs.

05What values are most important to you in your work and personal life?

In my personal life, of course, faith is most important, along with treating my neighbor and loving my neighbor as I love myself. In my work, it's about making sure that I am walking the walk and talking the talk - that the very things that I am sharing and standing on as a brand ambassador and change champion for our brand, I'm actually doing. I make sure that I meet people where they are, but I am not a person that's just telling and not doing. I'm a woman of my word. I'm real strict on operations and procedures, making sure that we are toeing the line.

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