Nicole Johnson

She is an accomplished membership and revenue growth leader with over twenty-eight years of experience at the Health and Fitness Association, where she currently serves as Senior Director of Membership. In this role, she has driven a 26% increase in U.S. registration revenue, elevated member retention year over year, and directly closed 32% of new U.S. membership sales while supporting senior leadership in closing an additional 43%. She launched the New Member Reception at the HFA Show, developed outreach strategies that increased former member revenue by 21%, and leads the Making Connections Orientation for first-time convention attendees. Her earlier roles include Director of US Club Membership, Senior Sales Manager, Registration Manager, and Accounting Assistant. She is also a published children's author, having written If You Were a Mouse. Her career reflects a deep commitment to member engagement, revenue growth, and delivering meaningful experiences.