Nicole Phillips

I am a marketing and brand strategy executive with over a decade of experience in brand activation, strategic planning, and business development across the agricultural, technology, and agency sectors, currently serving as Vice President of Marketing at NewLeaf Symbiotics, Inc., a role I have held since August 2023, where I lead marketing strategy, brand development, and commercial activation for the company's innovative agricultural biological solutions.

Prior to this role, I served as Senior Director of Brand Activation and Engagement at Nutrien Ag Solutions for nearly four years, where I drove brand strategy and engagement initiatives across the organization. Before that, I spent nearly three years at Osborn Barr in progressively responsible roles, including SVP and Director of Account Management, Vice President and Group Account Director, and Group Account Director, where I led account management and client strategy for agricultural and lifestyle brands.

Earlier in my career, I spent over three years at Switch as Vice President of Business Development and Account Management and Director of Strategic Planning and Business Development, where I led business development and strategic planning initiatives. I also served as Senior Vice President of Branding and Insights at Fleishman-Hillard for nine months, where I led branding and insights strategy for clients.

Across my career in marketing, brand strategy, and business development, my work has been driven by a commitment to building strong brands, driving customer engagement, and delivering results through strategic planning and cross-functional collaboration. Whether I am leading marketing for an agricultural technology company, developing brand activation strategies, or driving business development, I bring a strategic mindset, strong leadership skills, and a dedication to creating lasting value for brands and their customers. I am proud of the work I have done throughout my career and excited to continue advancing brand strategy and marketing excellence at NewLeaf Symbiotics, Inc.