Nicole Sims
Nicky Sims is an award-winning producer, editor, and creative marketing specialist with over 20 years of experience shaping some of television’s most recognizable brands. She began her career in 2006 at NBCUniversal, where she spent more than a decade creating high-impact promotional campaigns for global franchises such as Keeping Up with the Kardashians and The Real Housewives. Working across 15 international markets, she developed a reputation for delivering fast-paced, high-volume content that resonated with diverse audiences while strengthening brand identity on a global scale.
Following her time at NBCUniversal, Nicky joined Netflix, where she played a key role during one of the platform’s most explosive growth periods. She spearheaded campaign work for Tiger King and contributed to popular titles like Love Is Blind and The Circle, crafting compelling trailers, teasers, and digital content in a high-speed, content-driven environment. Since 2022, she has served as Lead Producer/Editor at Paramount Global, where she leads creative marketing efforts for Wheel of Fortune. In this role, she writes promotional content for on-air talent, directs on set, and oversees the full production lifecycle—from concept to final delivery—across broadcast, social, and large-scale placements including Times Square billboards. She also contributes to campaigns for legacy programs such as Jeopardy! and NCIS, balancing innovation with respect for longstanding audience expectations.
Beyond her work in television, Nicky is a co-founder of the Anonis Collective, an all-female artist group focused on immersive multimedia installations that blend vintage technology with modern storytelling. Passionate about community impact, she has helped organize art shows that support local causes, including women’s shelters in Los Angeles. Her creative philosophy centers on one core principle: capturing attention and earning every second of audience engagement. Whether producing national campaigns or building experiential art, she continues to push the boundaries of storytelling—bringing together creativity, technology, and human connection in everything she creates.
• Associate's Degree in Radio
• Over 13 ProMax Awards for Botched Campaign (2019)
• Co-founder of Inanis Collective (All-Female Artist Collective)
• ASCTCA
• Downtown LA Women's Shelter (proceeds donation from art show)
What do you attribute your success to?
I attribute my success to a blend of strategic risk-taking and a "ground-up" work ethic. Early in my career, I deliberately sought out entry-level positions because I wanted to master the industry through hands-on experience; there is simply no substitute for understanding how every gear in the machine turns.
Beyond that foundation, I’ve found that persistence is often the deciding factor between a good idea and a realized project. I make it a point to pitch my ideas with unwavering confidence, ensuring they are always rooted in compelling storytelling and deep audience engagement. By prioritizing the "why" behind the content, I’ve been able to navigate the evolving media landscape effectively.
What are the biggest challenges or opportunities in your field right now?
The most significant challenge we face is the balancing act of modernization. We are currently tasked with keeping legacy television properties feeling fresh and relevant without alienating the core audiences who value their traditional formats. It’s a delicate tightrope walk between innovation and heritage.
Simultaneously, the sheer velocity of production presents a massive opportunity. We are now operating in an environment that demands a high volume of assets across social, digital, and out-of-home platforms almost instantly. To thrive here, I’ve focused on mastering rapid workflows and complex versioning requirements. The opportunity lies in our ability to reach viewers everywhere they are, provided we can maintain quality while moving at the speed of the digital cycle.
What values are most important to you in your work and personal life?
At the core of everything I do is a commitment to inclusivity and the empowerment of women. I believe that we have a responsibility to support and uplift professional women, ensuring they have the visible platforms and community support necessary to thrive.
In both my professional output and my personal interactions, I prioritize creativity and confidence-building. I strive to create environments—and content—where diverse voices feel heard and emboldened to take their own risks. For me, success is hollow if it isn't used to build a more inclusive community that fosters growth for everyone involved.
Locations
Paramount
Los Angeles, CA 90013