Nicole Sites
Nicole Sites is a dynamic Human Resources Generalist at Powerback, bringing more than seven years of progressive HR experience across healthcare, manufacturing, and corporate environments. Based in Cleveland, Tennessee, Nicole has built her career on a deep commitment to supporting employees and fostering positive, compliant, and engaging workplaces. She currently serves as the primary HR partner for more than 500 employees across Skilled Nursing Facilities, Pediatric School Systems, and therapy operations in over 20 states—managing benefits, leave of absence programs, and workforce development initiatives with precision and care.
Before joining Powerback, Nicole honed her skills at Caterpillar Inc. and Virginia Health Rehab, where she developed and led strategies to enhance employee engagement, streamline onboarding, and ensure regulatory compliance. Her expertise spans FMLA and workers’ compensation administration, policy interpretation, and multi-state workforce management. Colleagues know Nicole for her reliability, empathy, and ability to listen—qualities that make her a trusted resource for both employees and leadership.
Outside of her professional life, Nicole balances her dedication to HR with her role as a mother and community advocate. She enjoys hair styling, snow tubing, and spending time at the beach, and she supports organizations such as the Michael Walker Foundation. Nicole’s motivation stems from her love of helping others and her belief that kindness and understanding are the foundation of strong workplace cultures. She continues to make a difference every day by ensuring employees feel heard, valued, and supported in all aspects of their professional journey.
• Coaching for Results
• Human Resources Management
• Cuesta College- A.S.
• American Military University- B.A.
• Dean's List
• Magna Cum Laude
• Delta Mu Delta International Business Honors Society
• Society of Human Resources Management
• Michael Walker Foundation
What do you attribute your success to?
I attribute much of my success to my father, whose guidance, work ethic, and unwavering support have greatly influenced my personal and professional growth. His example taught me the importance of perseverance, integrity, and dedication—values that continue to shape my approach to challenges and opportunities throughout my career.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is, “Work smarter, not harder". Be strategic about your time and energy rather than just putting in long hours.
What advice would you give to young women entering your industry?
Emphasizing analytical and problem-solving skills in HR is essential for tackling complex situations and driving organizational success. Staying current with industry trends and technological advancements ensures you remain relevant and effective in your role. Finding mentors provides valuable guidance, accelerates your professional growth, and helps you navigate challenges more confidently. Cultivating a mindset of continuous learning and adaptability will position you as a forward-thinking HR professional capable of making impactful contributions.
What are the biggest challenges or opportunities in your field right now?
The most significant challenges and opportunities in human resources today center on talent management, particularly employee retention and engagement. These areas are increasingly influenced by the growing demand for more comprehensive benefits packages and professional development initiatives. Additionally, organizations face the challenge of adapting to emerging technologies such as artificial intelligence and streamlining complex HR technology systems. At the same time, there are substantial opportunities to foster more inclusive and flexible work environments that enhance employee morale and overall productivity.
What values are most important to you in your work and personal life?
The values most important to me in both my professional and personal life include integrity, accountability, and respect. I believe in approaching every situation with honesty and transparency, taking ownership of my actions and outcomes, and treating others with fairness and empathy. Additionally, I value continuous learning and collaboration, as they foster growth, innovation, and meaningful connections both in the workplace and beyond.
Locations
Powerback
Nashville, TN 37221