Nicole Smith

She is a skilled UX/UI designer with over a decade of experience in user-centered design, interface development, and graphic design across enterprise, retail, and startup environments, currently serving as UX/UI Designer at Wegmans Food Markets, where she designs intuitive user experiences for retail applications. Prior to this role, she served as User Interface Designer at Xerox for over three years, where she led the creation of detailed design patterns and executed final UI designs for multifunction printers, driving consistency and improving usability metrics. She also owned her own graphic and web design business, partnering with clients to create custom websites and marketing collateral. She holds a UX/UI Design certification from Springboard and a Bachelor's degree in Art & Design with a minor in Art Education from the New York State College of Ceramics at Alfred University. She is recognized as a creative, detail-oriented, and user-focused designer who combines strong technical skills with a passion for creating meaningful, accessible, and impactful digital experiences.