Nikita Siddamsettiwar, Sr. Business Strategy Manager - GTM Compete for AI Business Process on Influential Women

Influential Woman · Tech

Nikita Siddamsettiwar

Sr. Business Strategy Manager - GTM Compete for AI Business Process, Microsoft

Brooklyn, NY

Certifications · Degrees · Memberships

Degree Finance degree Degree Study abroad in London

Her Story

About Nikita

I've spent about 7 years in the tech industry, and my journey has been anything but linear. After studying finance in undergrad, I made the deliberate choice to enter tech instead of pursuing traditional finance roles like investment banking. What drew me to tech was the abundance of opportunities and the rapid pace of innovation. At Microsoft, where I currently work, I've intentionally pivoted across multiple functions to build the broadest possible skill set. I started in finance, then moved to engineering where I collaborated closely with engineers and sales teams, which really expanded my understanding of product development at a tech company. Now I'm on the go-to-market team, focusing on competitive strategy and how we position ourselves in the market. My day-to-day involves analyzing competitor movements, identifying product gaps by working with our sales teams, enabling field teams on new product launches, and tailoring our strategies for different markets. I'm currently preparing for a product launch in Japan next week, which involves understanding the unique competitive landscape and needs of that specific market. Being at Microsoft during the AI revolution has been incredibly exciting. We were one of the first companies to lead with an AI narrative, and I get to be at the forefront of how we're changing the AI landscape. The challenge and opportunity of keeping up with constant innovation is what makes this industry so compelling to me.

Her Interview

Ten minutes with Nikita

01What’s the best career advice you’ve ever received?

The best career advice I've received is not to take whatever you're studying as what you will be doing even 5 or 10 years after graduation. It's really important to pivot, especially early on in your career, to get the biggest and broadest toolset that you can then apply to any job you have. When I first joined Microsoft, I was in finance. I did that for a few years, and then I moved over to engineering where I worked very closely with our engineers and sales teams, which really broadened my scope of what I thought about product at a tech company. Then I realized I wanted to be closer to the strategy side and how we actually go to market, which is what I'm doing right now on the go-to-market team. Through every different career pivot that I've made, I've learned something new, and I actually do think that employers really value that, especially in this day and age. It's not just about doing something very niche, but having a wide variety of skill sets. Especially since AI can do a lot of our niche skill sets, it's really important to be able to speak the language of business. I can know what engineering is saying and translate that to marketing or finance. Because I've pivoted in so many different types of roles, I'm able to do that. So my biggest advice is don't be afraid to move around. Try different industries, try different verticals. I think it will be really beneficial.

02What advice would you give to young women entering your industry?

Use being a woman to your advantage. I remember some of my finance classes in undergrad where I was one of five women, which was very daunting. But we as women have different experiences that we can really bring to the industry, especially in tech. I feel like sometimes it is a male-dominated field, and a lot of STEM fields and careers are. But use that to your advantage. I think a lot of employers really value a different opinion, a different way of doing things. I do sometimes believe that us as women are a lot more empathetic, and I think we do need that in this day and age. So don't be afraid. I think it's a huge advantage coming into a male-dominated field. That's something that I hopefully will not let stop me in the future, but I definitely didn't let it stop me when I first started off my career.

03What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges is just how fast everything is moving. I currently work at Microsoft, and we've basically led the AI movement. We were one of the first companies to start with an AI narrative, and that's just grown to almost the entire industry. So I think the biggest challenge is just keeping up with all of the innovations. I also feel like that's one of the biggest opportunities. No company can now stall. They have to consistently come up with new feature updates, new product roadmaps, they have to consistently think about the way that customers are evolving in every business. So I think that can be a positive and a negative thing. But for me, it's something that's really exciting, because I get to be at the forefront of it and see how Microsoft is really changing the AI landscape.

04What values are most important to you in your work and personal life?

The values that really stand out to me are definitely honesty and trust. In this industry, especially with the employer's market where employers get to pick, honesty really stands out to me. Be honest with your candidates about what job you'll be doing, where the market is going, where the company is going, whether you're working at a startup or a fast-growing AI company. I think honesty is really key from an employer's perspective, so I really value honesty. I also really value trust, and that goes hand-in-hand. Working for a company like Microsoft, it's really important that you trust what the company's values are and you can stand behind it. There are definitely companies in the industry that I personally wouldn't see myself working at just because I don't trust their values. Microsoft's big value is security, and I think making sure everyone's data is secure and that's at the forefront of every one of the products that we're launching is really important. So I think those two, honesty and trust, are probably the big ones for me.

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