Nikki Smith, Senior Business Developer on Influential Women

Influential Woman · Construction

Nikki Smith

Senior Business Developer, EmpireWorks Reconstruction

Miami, FL

Certifications · Degrees · Memberships

Degree Bachelor's in International Relations Degree FIU Degree Bachelor's in Liberal Studies Degree Certificate in Hospitality Studies Member CAI Gold Coast Chapter Member Membership Committee Member Brickell Homeowners Association Member South Palm Beach Managers Group Member North Miami Manager Group

Her Story

About Nikki

I work in construction with a background in hospitality, and I bring a 'no with a yes attitude' that means giving people options and constantly being innovative. Within my company, I have a very strong voice and a seat at the table when it comes to making decisions on how we do things. Every day is different, and when you love what you do, it doesn't feel like work. I work hand-in-hand with our production and technical team, all while in a pair of stilettos. I tell people all the time, you may beat my price, but you won't beat my outfit. You will remember me in every room that I walk. I'm super vibrant, super colorful, but the thing is, I care. I'm not just in the construction business, I'm in the people business. I care about people, I care about the outcome, and I truly build relationships. All money isn't good money, and greed will bite you in the butt in the long run. I work primarily in the HOA condo space with people who are volunteers, so we have to be able to make our language digestible for them, and that's one of the main roles that I play. We are customizing and making things personalized for every property based on what their needs are. I need to be in the thick of things, that's where I shine, that's where I relish, and that's how I'm able to create and develop strategic business partners and work smart and hard. I spend my days getting to know people, understanding their needs, and connecting the dots. I'm not a sales guy, I'm a relationship builder. I deal a lot with referrals and repeat clientele because of that.

Her Interview

Ten minutes with Nikki

01What do you attribute your success to?

I attribute my success to my parents. They truly allowed me to just be me and supported me in anything that I wanted to do. They instilled some things into me that I take with me and that I share with everybody: you are with me, if I got it, you got it. There's never gonna be a point where someone is in need and they're around me that they're gonna go without. I've been raised with the mindset that if my mom had one can of ravioli and it was 10 of us, 10 friends, she'd take a can of tomato sauce and make it stretch between all of us. My mom, you see her, it's like, Mommy, you think bubblegum and raindrops is falling at the sky, but it's because she has just an overall positive aura about her. She's always looking at the brighter side of things. She's such a positive person that it's almost contagious. You can't be around her without feeling that level of comfort and positivity. I've adopted it.

02What’s the best career advice you’ve ever received?

The best career advice I ever received was from the owner of the company. He said to me one time, when there was a tough decision to be made, 'Do you want to continue to give out cookies and have pedicures, or do you want a seat at the table?' He told me that if you say you want to have a seat at the table, a seat at the table also requires you sometimes to make uncomfortable decisions, and you need to be ready for that. Something that I've taken with me over the last couple of years is that having a seat at the table is not always glorious. Sometimes it's ugly, sometimes it's sad. When you want to be a person that makes decisions, you need to be able to take it for the good, the bad, and the ugly, and know that this is what it takes when you want to be someone in a position of authority, or a position of power, or a decision maker. You gotta make the tough decisions, too.

03What advice would you give to young women entering your industry?

Don't play dumb. It is okay to be the smartest woman in the room when you're with a room full of men. Be outspoken, be heard. You don't have to sit in the backseat. A lot of the times, we come into this business and we are put in the position where we're setting someone else up to be put on the pedestal, without realizing that we can sit on that pedestal sometimes, too. There's opportunities for your voice to be heard. You don't always have to be support, you can be the frontrunner. You need to know when and where, know the difference between when it's time for you to step up and when it's time for you to take a back seat. But it is okay and more than okay to be smart, even when you're up against some of the most technical people, because a lot of the time, some of the tech people overlook the little minor details, and that's where we come in at. Women are detail-oriented. I think we do a better job than men when it comes to that. Get yourself acclimated with the technical side, be present, go to the job walks, get on the scenes. When you're entering into this market, don't worry about locking in prospects. Spend those first 3 months in the field. Go to the job sites, work on the job sites with the teams. You're not just a cute face. You'll hear that. Because you really want to be a part, and they'll respect you. Because once you have their respect, the sky is the limit. You gotta earn it. Get in the field, literally get in the field. Get out there, and not just in the field of prospecting, get on the actual job site. Spend your time there in the beginning and earn your respect.

04What are the biggest challenges or opportunities in your field right now?

Being a woman has its challenges sometimes. It's a fight, but I don't mind fighting. One of the biggest challenges is making sure that you are heard, having a voice. But I'm noticing that the tide is changing a little bit in the industry. When I started 4 years ago, I was probably one of the only women, one or two of the women that I would see. There's Sydney from ProMax, who's been around for quite some time in our area, but she's our senior, she's been around for quite some time. In regards to those of us who started around the same time, it wasn't that many of us. But I'm starting to see more and more construction companies are leaning towards hiring more women and having a more presence of women in these spaces, so that's definitely a positive and a turn in the right direction.

05What values are most important to you in your work and personal life?

The values most important to me are integrity and transparency. Just overall, be good. Be good. That is something that I'm so big on. If I could just drill in to people to just do the right thing, I think the world would be a better place. But I have to say, transparency and integrity, those would be the two.

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