Noor Kiswani

I have such a good support system around me, and I couldn't be any more grateful. I've been working next to my uncle, who is a founder himself, and he's been giving me advice here and there throughout this process. I also built a lot of connections through IU - I met the director of the business school, and she was very just shocked at what I had to offer, what I built, and just everything going on, so I got deeper into connections with that. My family and my friends, even my friend's dad - my friend's mom and dad are both doctors, and they gave me feedback on my project. I just work through feedback. I also live by the belief that you can achieve anything you set your mind to. When I say I want to do something, I'm gonna do it. A couple months back I said I wanted to help more people, and I'm gonna do exactly that. I'm in the process of that. So, you can really do anything.

The best advice I've received is to not overthink stuff. Have something solid, you know who you are, and just show that. You don't have to act, you don't have to think of what you have to say exactly. You just have to be in tune with yourself and not be intimidated by who's in front of you. Just say it as it is, because be proud of yourself. A lot of people have been telling me to be proud of myself, and in the beginning, I was just like, I mean, I built it in 2 months, like, it can't be that hard. But after seeing that other people are just so impressed, I'm like, yeah, I did do this, and I can speak about it and I know all the information. The best advice is to just be clear, be transparent, because it's easy to detect when someone is nervous or not confident. Just own it.

I would say be nice to yourself, because women tend to be so hard on themselves. It's just so hard with all the pressure that we put ourselves through. Me personally, I'm sometimes really hard with myself, and I need constant reminders that, hey, like, you're doing good. You're doing amazing. Be nice to yourself. Affirm yourself with good, positive energy. It's not good when you're constantly looking at the negative of stuff, and that's easy to fall to because of all the pressure we might put on ourselves. I also think there needs to be more authenticity in business. You don't have to be a certain kind of way to fit into this industry. Just be real. Say what's on your mind, because you know what? Everyone will eat you up if you don't just say it as it is. You don't have to be perfect. You just have to say it as it is.

There's a huge opportunity in the healthcare market right now. Recently, there were laws passed in January of 2026 that made it a need - hospitals have to make it so patients understand their health and their language. It is now a serious problem. 60% of hospitals around the whole United States are getting penalized because of their high readmission rates, because of patients just not understanding their health. This is a market and an opportunity for Health Clarity. As for challenges, some people might think I'm just out of reality because when I set my mind to something, nothing can stop me. I'm gonna get that. So, some people might see that and be like, oh, that's crazy, like she just doesn't understand anything. But I keep it real - I had someone say they wanted to demo my product, and it kind of didn't turn out as I expected. It seemed like this person was just trying to take some of my ideas, and I clearly said it straight. I was like, are you bullshitting me right now? I ended the meeting right there.

Credibility, security, and trust are really important to me. I really built my whole life on just being transparent and just being open and blunt. I don't go around the bush and just go around stuff. I just say things how it is. And some people may not like that, but I think when people see a real, authenticness, it really attracts them. I also believe in determination and passion - you can achieve anything you set your mind to. That's just how I live. When I say I want to do something, I'm gonna do it. A couple months back I said I wanted to help more people, and I'm gonna do exactly that. I'm in the process of that. So, you can really do anything.