Norma De Alva
Norma De Alva, CQA, CQE, is a seasoned quality leader in the telecommunications industry, currently serving as Director of Quality for Datacenter at CommScope, an Amphenol company. With 17 years of progressive experience in the quality field, she oversees a multicultural team across the U.S., Mexico, Europe, India and China, committed to meeting customer, regulatory and internal requirements, and driving continuous improvement on business processes and quality management system to deliver consistent high quality products to our customers.
Norma began her career as a summer intern at ADC Telecommunications immediately after earning her B.S. in Industrial Engineering from the University of Texas at El Paso in 2008. Her career evolved through TE Connectivity and CommScope, with key roles within the quality organization giving her the opportunity to travel globally to all manufacturing, design centers and logistic sites, expanding her fiber manufacturing knowledge and multicultural horizon. Norma has also earned her MBA with a concentration in Supply Chain Management and completed the MIT Professional Education program, Women in Leadership: Becoming an Agent of Change.
Norma attributes her success to the dedication, integrity, and perseverance instilled by her parents, along with a clear vision and daily commitment to quality and continuous improvement. She is passionate about leading by example, fostering trust, and empowering her team to reach their full potential. An advocate for women in engineering, Norma encourages young professionals to embrace challenges as opportunities and to pursue careers with purpose and passion. Outside of work, she contributes to philanthropic initiatives such as UNICEF and maintains a focus on personal balance and well-being alongside professional achievement.
• University of Texas at El Paso – B.S., Industrial Engineering
• University of Texas at El Paso – MBA, Supply Chain Management, Accelerated Program
• MIT Professional Education – Women in Leadership: Becoming an Agent of Change
• Speaking with Impact Program
• ASQ CQE & CQA
• Top 100 Senior Women Leaders in Chihuahua Mexico
• American Society of Quality (ASQ)
• UNICEF (contributor)
What do you attribute your success to?
I attribute my success to the values instilled by my parents since I was a little girl - dedication, integrity and perseverance, along with a well-defined purpose, positive attitude and good habits.
What’s the best career advice you’ve ever received?
Take care of your team, they are your biggest asset. As a leader, your top priority is to empower your talented people and provide them the opportunities to have success stories that motivate and unleash their potential. A good leader leads by example, walks the talk, and demonstrates the behaviors, work ethic and attitude you expect from your team, which fosters trust, accountability and a positive culture.
What advice would you give to young women entering your industry?
My advice to young women is to believe in yourself, trust your instinct, always give your best, be an inspiration to others for the good, be humble, foster continuous learning, and never quit! Find your natural talent, and pursue a career with purpose and passion.
What are the biggest challenges or opportunities in your field right now?
What values are most important to you in your work and personal life?
Locations
CommScope, an Amphenol company
El Paso, TX 79936