Norma Mercado, LMSW

I attribute my success to never forgetting my “why.” My passion for social work comes from lived experience—I was a teen pregnant and navigating systems that often felt devaluing, while my family’s journey through the Bracero program taught me resilience. Those experiences remind me what it’s like to struggle and to need support, and they guide how I serve others.

I focus on turning challenges into solutions, using empathy and insight to create meaningful change. Remembering my why and letting it drive my work is what I believe has made the greatest difference in my career.

The best career advice I’ve ever received came from my dissertation chair, Dr. Larrotta, at Texas State. She recognized potential in me that I hadn’t yet seen in myself and encouraged me to pursue research that is deeply meaningful to me. My dissertation explores the resiliency of undocumented immigrants, highlighting the strengths, contributions, and narratives that are often overlooked.

Even when I felt like giving up, she would remind me, “Norma, you can do this.” Her support has been entirely selfless—she gains nothing personally from my success other than seeing another woman earn her PhD and contribute to increasing representation. That encouragement and belief in me has been the most powerful guidance in my career.

My advice to young women entering social work is to never forget your “why.” I experienced the system’s challenges firsthand as a teen pregnant and undocumented, which inspired me to provide support with empathy and dignity. My family’s journey through the Bracero program also shaped my perspective, reminding me what it’s like to face poverty. I use those experiences to turn challenges into solutions and to empower others navigating similar obstacles.

The biggest challenge I’ve seen in social work recently is that while funding exists, it often doesn’t address the root causes impacting families—issues like homelessness, transportation, and affordable housing. After COVID and the Uvalde tragedy, I also experienced burnout from managing constant crises with students and families. This led me to step out of school settings and focus on creating systemic impact in the community.

The greatest opportunity lies in allowing the community to lead the work. Families often already know the solutions—they just need resources and support. By convening community members, securing funding, and empowering them to take an active role, we can create sustainable change that truly meets their needs.

The values most important to me in work and life are humility, trust, and honesty. I approach every situation recognizing that the person I’m supporting is the expert in their own life, and I honor their strengths. Trust is something I deeply value—it’s earned, maintained, and never taken lightly. I strive to be honest, keeping my word and not over-promising.

In my personal life, faith and family are central. Church has been a source of healing, growth, and purpose for me and my five children. My 31-year partnership with my high school sweetheart also reminds me of the importance of supporting and uplifting one another, especially as women.