Olga Zhigunova, Partnership Marketing Lead on Influential Women

Influential Woman · AffiliateCreator Marketing

Olga Zhigunova

Partnership Marketing Lead, Olga’s Business

Rockville, MD

Her Story

About Olga

She is a partnership and affiliate marketing professional specializing in creator marketing, TikTok Shop, and performance marketing. She has been running her own partnership marketing business/agency since 2018, helping retail, lifestyle, health & beauty, and DTC brands develop affiliate campaigns, manage creator partnerships, and improve revenue, ROAS/ROI, and customer conversion. She currently works as a Partnership Marketing Lead, managing creator and affiliate programs and developing brand-specific growth strategies. Her previous roles include TikTok Shop Creator Marketing Manager, Affiliate Marketing Manager, and Partnership Account Manager, where she managed client accounts, teams, campaign strategy, and performance. She holds a BS in Marketing from the University of Maryland and has a strong background in affiliate marketing, influencer/creator partnerships, e-commerce, and revenue growth.

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