Olha Lytovchenko
Olha Lytovchenko is a passionate UX and product designer whose career began about five years ago when she noticed how many digital products—from websites to airline apps—weren’t intuitive or user-friendly. Originally educated in hospitality, Olha redirected her focus to design, completing courses through Skillbox, Creative Practice in Ukraine, the Google Certification Program, and a UXD bootcamp at General Assembly. Each step in her education added depth to her understanding of UX, UI, web, and product design, helping her develop a comprehensive approach to creating digital experiences that are both visually appealing and user-centered. Her commitment to continuous learning keeps her updated on emerging tools and technologies, with a current focus on the complex field of cybersecurity.
Throughout her career, Olha has honed her skills in designing for clarity, usability, and trust, particularly in complex digital products. She has worked as a UX designer and lead for a variety of projects, ranging from e-commerce platforms to fintech and cybersecurity solutions. Most recently, as the Lead UX Designer at Atsign, she focuses on improving the usability of cybersecurity products, ensuring they are accessible not only to tech-savvy users but also to non-technical audiences. Her design philosophy emphasizes empathy, simplicity, and building interfaces that instill confidence and understanding in users navigating complex systems.
Beyond her professional work, Olha has contributed to community and humanitarian efforts, volunteering as a web design specialist for Save Ukraine, where she provided online support and designed organizational websites for disaster relief. She is also actively engaged with the Tampa Bay design community, attending meetups and connecting with other professionals to share knowledge and expand her practice. Driven by curiosity and a commitment to improving user experiences, Olha continues to explore innovative ways to make technology more accessible, intuitive, and human-centered.
• Google Certification Program
• General Assembly UXD Bootcamp
• Skillbox
• Creative Practice
• UI/UX Design по-людськи
• National University of Food Technologies- Bachelor's
• Designers Community in Tampa Bay
• Save Ukraine
What do you attribute your success to?
I attribute my success to continuous learning, curiosity, and adaptability, along with bravery and self-belief, while always keeping a consistent focus on solving real problems. I also believe that good customer service is key to building trust and achieving positive outcomes.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that any good relationship starts with a good design.
What advice would you give to young women entering your industry?
First of all, I think it's important to be brave, to believe in themselves, and remember that everything is possible. Also, a very important thing is to stay curious and never, ever, ever stop learning. Technology is evolving very fast, so it's important to keep exploring new ideas, learn new tools, and see new perspectives. I can tell this is something what I'm always moving towards too, and the majority of successful professionals are those people who always remain adaptable, open, and then they are focusing on solving the real problems.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is designing usable experiences for inherently complex cybersecurity products, making security flows understandable for non-technical users. At the same time, there’s a huge opportunity to make technology more accessible to older generations and people in underdeveloped regions, while understanding a wide range of user behaviors.
What values are most important to you in your work and personal life?
When it comes to work, I think number one for me would be clarity. Because in tech, especially, I feel like technology nowadays should be understandable. We all, especially the younger generation, are very tech-oriented and everything moves forward super fast, but there are a lot of people in this world who are older generation or people in some underdeveloped countries, and all of them need access to technologies. Clarity throughout design helps those people. Second would be about trust. Trust, especially in the field I work in right now, is critical. Good design, good UX, good customer experience will help customers feel confidence if the products or systems are secure and that they can understand what is happening with their data, because that's very important nowadays. And the third value that's very important in UX design in general is empathy. And in my personal life too, I think that's a very important value because any good relationship, as seen in good design, starts with empathy. By understanding people's behavior, actions, or frustrations, and the goal to help create solutions that can support people instead of overwhelming them.