Pam R Barnes, Business Owner on Influential Women

Influential Woman · Digital Marketing

Pam R Barnes

Business Owner, MARKETING NAVII

Dothan, AL 36301

7Years experience

Certifications · Degrees · Memberships

Degree Self-taught in marketing Degree Associate's degree in science/medical field

Her Story

About Pam

Pam Barnes has fed sailors and outsmarted Google, so trust me, your Tuesday does not scare her.


Before she was a marketing founder, Pam was the head baker on two Navy aircraft carriers. Four years, a whole lot of hungry sailors, zero excuses. She even built elaborate 3D cakes for holidays, retirements, and rank advancements, because if a moment mattered, she made it delicious.


Now she runs Marketing Navii, where she helps local businesses and realtors actually get found online. Here is the fun part: while everyone else is out there begging for clicks, Pam gets her clients quoted by AI like ChatGPT and Google. Proof, not promises. And yes, she saw the whole AI takeover coming before your favorite tech bro did.


She is also a homeschooling mom of two and a proud military spouse, holding down the home front with her roots planted deep in Lynchburg, Tennessee. Busy has never scared her.

But her real love language is hyping up women. Through Go-Getter Gals, the community and podcast she co-hosts, she gives women permission to take up space, chase the big thing, and stop apologizing for being "a lot." (Around here, being a lot is a compliment.)


And she greets every single one of them the same way, because she means it: "Hello beautiful."


Her Interview

Ten minutes with Pam

01What do you attribute your success to?

Honestly? Stubbornness and good people.


I learned back in a Navy galley that success is not some big dramatic moment. It is showing up, doing the work, and taking care of the people right in front of you. Add a little curiosity, which is why I leaned into AI early instead of panicking, and that is most of it.


But my biggest wins were never about me. They came from clients who trusted me, the women who lift each other up in Go-Getter Gals, and a family that keeps me grounded. Success is not being the loudest one in the room. It is being someone others can count on, and never letting the woman next to you feel like she has to shrink to fit.

02What’s the best career advice you’ve ever received?

Follow your passion, and start before you feel ready."


Both of those live rent-free in my head, and honestly they are the whole reason Marketing Navii exists.


I started this business for the freedom of education. I did not want to sit in a classroom to learn marketing. I wanted to learn what I wanted, how I wanted, and as fast as I wanted, no permission slip required. I have always been an entrepreneur at heart. I grew up in homes my family built with their own hands, no formal training, just the belief that we could figure it out. So I did the exact same thing with marketing.

It also helped a little that people told me I could not do it. I am severely dyslexic, and I decided a long time ago that was not going to be the thing that stopped me.


What keeps me here is the creating. I love helping people take the vision that is stuck in their head and make it real, on paper and in digital form, somewhere they can finally see it. Turns out I am pretty good at it too. So follow the passion, start a little messy, and let the rest catch up.

03What advice would you give to young women entering your industry?

Run toward the thing everyone else is too scared to touch.


Right now that thing is AI. A lot of this industry is treating it like a threat, and that hesitation is your opening. The women who lean into the brand-new, messy corner of this field, the AI search nobody has mastered yet, get to become the expert instead of spending years chasing one. You do not need a decade of experience to be first.


You also do not need a degree or anyone's permission to start. I taught myself this entire business, dyslexia and all, because I refused to wait for a classroom to hand me a career. If I can reverse engineer how Google works at midnight with two kids asleep down the hall, you can absolutely figure out your version.


Just do not do it alone. The right circle of women will send you clients, tell you when your pricing is too low, and talk you off the ledge at 2 a.m. Go find that circle, then be that for someone else.

04What are the biggest challenges or opportunities in your field right now?

The challenge and the opportunity are the same thing: AI is rewriting how people find businesses.


The old game was clicks and ranking on page one. Now people ask ChatGPT or Google's AI and get one answer back. If your business is not that answer, you might as well be invisible. That scares a lot of owners, and it should.


But most businesses have not caught up yet, which leaves the door wide open for the ones who move now. This is the rare moment a small local company can leapfrog the big spenders, not with a bigger budget, but by building content AI actually trusts and quotes. That window is open right now, and it will not stay open forever.

05What values are most important to you in your work and personal life?

Growth through connection. That is my whole compass, in business and in life.


I do not compete with other people. The second a conversation turns into comparison, or who is beating who, I am out. It is a genuine turnoff for me. The only person I am interested in outdoing is who I was yesterday. That is the race I actually care about, becoming a little more myself today than I was, and building toward the person I want to be tomorrow.


The growth through connection piece is just as big. That is the heart of Go-Getter Gals, and it is my personal mission too. Personal growth, business growth, and a network of people who lift each other up. That is the whole thing for me.

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