Her Story
About Pamela
I'm the CEO and owner of a healthcare marketing company that I founded two and a half years ago. We serve as liaisons between New York City hospitals and our clients, who are subacute rehab centers. Every day, my team and I handle referrals coming in from hospitals, help navigate the process, speak to families, and offer tours. We visit social workers, doctors, and discharge planners in hospitals to remind them about our services, and we organize in-services, luncheons, happy hours, and networking events to maintain relationships. What makes my company unique is that I created a new concept in this industry - offering outside marketing services to multiple clients rather than working exclusively for one facility. It was an innovative approach that proved successful, growing quickly despite being so new. My main areas of expertise are sales and marketing, networking, and understanding healthcare needs in the subacute rehab space. The fact that most of our clients repeat and rarely switch unless ownership changes is the biggest testament to our work.
Her Interview
Ten minutes with Pamela
01What do you attribute your success to?
I would say, first of all, I'm blessed with a great employee that does a lot of the marketing with me. I did the first year alone, which was incredibly challenging. I think my personality plays a big role - people enjoy working with me. We have a very healthy perspective of what we care about and our priorities, and even though it's a business, we're dealing with a very vulnerable population. If you're not a good person, it's just not gonna work out. So I think that's a big part of it - maintaining that human element and genuine care for the people we serve.
02What advice would you give to young women entering your industry?
For this industry specifically, you have to be extremely self-disciplined because there is a lot of freedom, and it's very easy to get lax or say you're running around and visiting when you're not. It's really about how much you want it. This is one of the most old-school ways of sales still around because it's very much in person. You have to be persistent and self-motivated because you're going to healthcare systems and you have to work your way in. If you're thinking about starting your own business, I'll be honest - it's not for everyone. It's very high risk, high reward. You really have to be a strong person, willing to work hard, and you have to love what you do, or it's gonna consume you. But I will say this: if you're feeling that desire to start your own business, there's a reason, because not everybody does.
03What are the biggest challenges or opportunities in your field right now?
One major challenge is that there are not many women in this industry that I'm in. For sure, none that did what I'm doing - all of my clients who are owners are men. So that's definitely a challenge. The other big challenge is that this is an industry that's always changing. The reimbursements are insurance-based, which is how my clients get paid. So you have to be willing to pivot because things are always changing for them - how they're getting reimbursed, what they're willing to spend, what they care about, or the type of patients they want. The industry has also changed a lot since COVID, which adds another layer of complexity.
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