Patrice Gibson

I am an executive leader and development professional with over a decade of experience in nonprofit management, healthcare marketing, and strategic growth, currently serving as Executive Director at Shining Hope Farms, a role I have held since January 2025, where I provide visionary and operational leadership for a mission-driven organization, aligning strategy, financial performance, and program delivery to drive sustainable growth and community impact. I have transformed organizational performance, scaling revenue from seven hundred thousand to one-point-four million dollars by optimizing staffing models, expanding revenue channels, and activating new growth opportunities, and have delivered over five hundred thousand dollars in year-over-year revenue growth while expanding total services by thirty-nine percent.

Prior to this role, I served as Director of Development at Shining Hope Farms for over four years, where I built and executed a diversified fundraising engine supporting over one-point-four million dollars in annual operating revenue, designed and launched innovative funding programs including an equine adoption initiative generating ninety thousand dollars annually, and created signature fundraising events including a 5K and 10K race generating over forty thousand dollars annually for veteran services. I also played a key role in developing the organization's 2025 Strategic Plan and conceptualized and launched a flagship veteran-serving program with capacity to reach one hundred participants weekly across three locations.

Earlier in my career, I served as Vice President of Account Management at Bioscape Digital for three years, where I managed a six-million-dollar book of business, driving one hundred eighty percent growth within the first year, and generated six hundred fifty thousand dollars in new business. I also served as Director of Marketing and Physician Relations at Person Memorial Hospital for over a year, where I led marketing strategy, physician engagement, and community relations for a regional healthcare system, and as HR Generalist and Recruiter for seven months, where I sourced qualified candidates and launched the inaugural SPARK New Graduate Nursing Residency Program.

I have also served as VP of Marketing, Social Media, and Branding at West Palm Beach Antiques Festival for over seven years, where I led integrated marketing campaigns and built digital platforms with an audience engagement of over ten thousand followers, and as Senior Regional Director at the American Heart Association for over two years, where I independently secured five hundred thousand dollars in donations through fundraising events.

I hold a Bachelor of Science in Communications with a focus on Advertising and Marketing from Appalachian State University, where I served as AdClub President and created and implemented the first Etiquette Luncheon for the Communications Department.

Across my career in nonprofit leadership, healthcare marketing, and strategic development, my work has been driven by a commitment to mission-driven growth, community impact, and building sustainable organizations that serve and empower individuals and families. Whether I am leading a nonprofit, directing development strategy, or managing healthcare marketing initiatives, I bring a strategic, collaborative, and results-driven approach that has made a lasting impact on the organizations and communities I serve. I am proud of the work I have done throughout my career and excited to continue advancing the mission of Shining Hope Farms.