Patricia G Hopkins

Meet Patricia G. Hopkins, a dynamic force in the world of marketing and branding who serves as the Corporate Vice President of Marketing, Creative and Branding at SMT. With a remarkable career spanning over two decades in the broadcast industry, Patricia masterfully orchestrates SMT's global presence through innovative marketing strategies, compelling corporate communications, and sophisticated brand management.

At the helm of SMT's creative studio, Patricia has been instrumental in transforming the company's identity since 2009, steering its evolution from SportsMEDIA Technology as it ventures into broader horizons. Her strategic vision has propelled SMT's digital presence through a revitalized website, showcasing cutting-edge products and services through engaging content and video presentations.

Patricia's leadership prowess shone brightly during SMT's strategic acquisitions of Sportvision (2016) and IDS (2012), where she expertly navigated complex communications strategies and rebranding initiatives. Her illustrious career features impressive tenures with media giants including Turner Broadcasting System's Cartoon Network, The Weather Channel, and the Indy Racing League. She has crafted and executed high-impact marketing programs for prestigious sports organizations like NASCAR, the PGA Tour, and Major League Baseball, while fostering partnerships with corporate titans such as General Mills, Kodak, RadioShack, Firestone, and Food Lion.

In 2007, Patricia's entrepreneurial spirit led her to establish Grace Strategic Marketing, where she successfully served prominent clients including McDonald's, University of North Carolina Chapel Hill, and the Ronald McDonald House. Her commitment to continuous learning is evident in her educational achievements: a Bachelor of Arts in communications from William Paterson University, a Digital Marketing Strategies certification from Northwestern Kellogg's School of Management (2020), and a business coaching certification from NCState.

When not pioneering marketing strategies, this New Jersey native, now calling Raleigh home, channels her boundless energy into traveling, perfecting her golf game, and competing in triathlons. Patricia's blend of strategic thinking, creative vision, and relentless drive continues to shape SMT's global market presence and fuel its ongoing success.