Patricia Kendall

Patricia Kendall serves as Principal Value Consulting at Iterable, an AI marketing communication platform, a role she has held for approximately four and a half years. With more than 25 years of experience in her field and over 20 years specifically in consulting and agency work, she partners with prospects and customers to identify value from their investments by understanding their business models and marketing strategies, mapping them to platform capabilities, and modeling potential ROI and revenue growth. Kendall holds a Bachelor of Science in Psychology, which she applies daily in customer interactions, strategy mapping, and persuasion. She is a continuous learner who has earned a Prompt Engineering Certification through Vanderbilt University as well as industry certifications from Google, Adobe, and Microsoft. She is a member of a go-to-market association for professionals in marketing and sales. Among her notable achievements, Kendall served as a keynote speaker at her company's revenue kickoff in Palm Springs. She attributes her success to continuous learning and collaboration, always seeking perspectives from colleagues of all ages. Kendall values integrity above all, ensuring actions consistently match words in both professional and personal spheres. She volunteers as a local election judge, a role she has held since around 2020. In advice to young women entering the industry, she emphasizes building a supportive tribe of female mentors and colleagues rather than competing as if only one spot exists.