Paula Sparks

My success is the result of consistency, a deep ability to see the world through multiple lenses, and a calling to make life lighter for others—whether through physical support, emotional presence, or guidance behind the scenes, on tour, or in the public eye. Creativity is in my blood. I come from a long line of musicians and thinkers—my grandfather, my mother, my brothers—and that environment shaped my comfort around big ideas, big hearts, and bold visionaries. Above all, my mother, Ofie, is the foundation of everything I’ve built. Her strength, intuition, and unconditional love are alive in every part of my journey. I lead with humor, integrity, and alignment. I trust myself. I trust my abilities. I trust the years of schooling, the additional courses, one-off classes, workshops, and intensives I’ve invested in to keep my skills sharp. That trust—that work—has not only opened doors; it has built rooms where others feel safe to walk through theirs.

First—“Never put in writing what you don’t want read in court.” It might sound blunt, but it’s wisdom I carry into every email, text, caption, and conversation. It taught me that words are energy, and once released, they’re no longer private. They’re public, they’re powerful, and they're forever. Second—“You’ll never get where you want to go by following the advice of people who’ve never been there.” In my line of work, a lot of people assume what I do is easy - or offer advice based on assumptions. But the truth is, no one has ever done my job the way I’ve done it, at the level I’ve done it. I was memorable not because I followed a formula, but because I cared deeply. I showed up fully. I made it personal. That’s not a fluke. That’s intention - and that’s what made it unforgettable.

Protect your name like it’s your legacy - because it is. In industries like music, media, and even spiritual work, people will try to tell you who to be, how to act, and what matters. Don’t let them. Learn to trust your intuition before you trust the room. Don’t mistake proximity for mentorship. Just because you’re near influence doesn’t mean you’re being guided by it. Be discerning. Not everyone who gives advice has done what you’re trying to do - or done it with integrity. And finally: caring deeply is not a weakness. It’s your edge. The fact that you lead with heart, that you give a damn, that’s what makes you unforgettable. That’s what builds real connection. Stay grounded, stay curious, and don’t let anyone talk you out of your own magic.

One of the biggest challenges, and opportunities, is authenticity. In both the entertainment and metaphysical industries, people are craving something real. But in a world flooded with trends, algorithms, and quick-turn content, it can be hard to hold your center and lead with truth instead of performance. The rise of AI and online “experts” in spiritual spaces also presents a unique challenge. Misinformation spreads quickly, and without grounded discernment, something I view as a spiritual gift, people can easily mistake noise for guidance. But that also creates space for those of us who do this work with care and integrity to really shine. There’s power in being the voice that doesn’t bend to the algorithm. In entertainment, especially post-COVID, there’s a noticeable shift in how we gather, create, and connect. Live music feels more intimate, more sacred, but also more fragile. People are recalibrating what they're willing to show up for, and how. The opportunity now is to lead with heart, to build trust over hype, and to create experiences, whether spiritual or creative, that are rooted, meaningful, and lasting. For me, the greatest opportunity right now is to blend experience with empathy—to be someone who’s walked the path and still chooses to walk with others. This moment is calling for leaders who are human, not just impressive. Who listen, not just broadcast. That’s where the future is.

Integrity is everything to me. My word is my bond. If I say I’ll do something, I mean it. Whether I’m guiding someone spiritually, managing a project, or simply showing up for a loved one, I lead with accountability, clarity, and follow-through. I also deeply value discernment, emotional intelligence, and empathy. I believe in listening—to energy, to people, to what’s unsaid. I carry those values into everything I do, because at the end of the day, my goal isn’t just to be good at what I do, it’s to be trusted while doing it.