Her Story
About Petula
Petula Burks is an award-winning communications professional, civic engagement strategist, and public servant who serves as Director of Communications for the Sonoma County Library system. With more than two decades of experience, she specializes in strategic communications, public relations, crisis communications, community engagement, and transformational storytelling. Throughout her career, Petula has worked with government agencies, organizations, and community leaders to strengthen public trust, elevate community voices, and develop communication strategies that inspire meaningful change. Her leadership experience spans multiple regions, including Miami Gardens, Augusta, Fort Lauderdale, Sacramento, Washington State, and Richmond, where she helped establish the city’s first strategic communications office.
In addition to her public service career, Petula is the founder of J. Hampton Strategies, LLC, where she partners with leaders, municipalities, and mission-driven organizations to develop strategic communication initiatives and strengthen community relationships. Her professional background includes serving as a public affairs director and chief of staff, giving her valuable experience in executive leadership, organizational development, crisis management, and cross-functional collaboration. A certified chief of staff, Petula is also an active mentor and professional contributor who shares her expertise in communications and leadership. Her accomplishments have earned her several honors, including the 2023 Women Who We Admire Award, Power 20 Georgia, and Legacy 40 Under 40 Miami, reflecting her contributions to government, communications, and community leadership.
Beyond her professional responsibilities, Petula is a passionate adoption advocate who supports initiatives focused on foster care and helping families navigate adoption. She is committed to community service, civic participation, and empowering others through mentorship and authentic leadership. Petula attributes her success to the values instilled in her by her family, particularly the importance of perseverance, accountability, and following through on commitments. Guided by her personal faith and dedication to building meaningful connections, she strives to create opportunities for others, strengthen communities, and leave a lasting legacy through her work.
Her Interview
Ten minutes with Petula
01What do you attribute your success to?
I attribute my success to my family's strong work ethic and the belief that when you start something, you must see it through. My faith and spirituality also play an important role in my life, reminding me of the importance of perseverance, purpose, and trusting in a higher power.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to remember that work is never more important than health and family. No matter how dedicated you are to your job, life must come first, and maintaining a healthy work-life balance is essential.
03What advice would you give to young women entering your industry?
I would encourage young women entering my industry to develop a strong work ethic, stay committed to their goals, and consistently demonstrate dedication and perseverance in everything they do.
04What are the biggest challenges or opportunities in your field right now?
I believe that maintaining a strong presence in the industry is both a challenge and an opportunity, as visibility and consistency are essential for building credibility and establishing lasting professional relationships.
05What values are most important to you in your work and personal life?
Integrity is the most important value in my work and personal life. It takes years of hard work to build a career and a good reputation, but only one mistake to tear them down. I also believe in bringing others along on the journey and, most importantly, loving what I do.
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