Her Story
About Phallon
Phallon Ray is a Business Development Manager with Nautical Network and Surroundings Group, where she helps organizations strengthen their brands through strategic marketing, digital media, and business development initiatives. She specializes in marine and luxury lifestyle marketing, partnering with yacht manufacturers, dealers, brokers, charter companies, and premium consumer brands to develop customized marketing strategies that increase visibility, engagement, and business growth. Her expertise spans content creation, social media marketing, website development, paid advertising, and client relationship management. Phallon earned a Bachelor of Applied Science in Health Services from the University of Tampa, with a Minor in Leadership Studies. Throughout her career, she has built experience across healthcare, technology, and business development before transitioning into digital marketing, where she now works with two leading agencies serving the marine and luxury lifestyle industries. She regularly represents her organizations at major international events, including the Fort Lauderdale International Boat Show, Miami International Boat Show, Palm Beach International Boat Show, Cannes Yachting Festival, Monaco Yacht Show, Dubai International Boat Show, and Boot Düsseldorf, supporting clients through strategic marketing campaigns and global brand exposure. Outside of her professional responsibilities, Phallon is actively involved in community service and volunteer initiatives. She supports company-sponsored philanthropic programs, volunteers with the Humane Society of Tampa Bay, and has served as a standardized patient for the University of Tampa's Graduate Physician Assistant Program. She is also engaged with organizations including Delta Zeta Sorority, Off Balance Run Club, Tampa Bay Club Sports, and Club Volleyball. Her dedication to leadership, teamwork, and community involvement reflects her commitment to building meaningful relationships while helping organizations achieve long-term growth and success.
Her Interview
Ten minutes with Phallon
01What do you attribute your success to?
I attribute my success to hard work, determination, and maintaining a goal-driven mindset. Much of my mindset comes from my family. Both of my parents are extremely driven and have excelled in their careers, passing on a desire to always aim for the highest goals possible! I continuously strive for excellence in everything I do both professionally and personally, and I believe in leading by example - through integrity, dedication, and a strong work ethic.
02What’s the best career advice you’ve ever received?
The best career advice I've received is to never quit, because success comes through perseverance. I also believe that the more you learn, the more you grow. Staying actively involved in professional groups, continuously expanding your knowledge, and building strong networks are essential for long-term success.
03What advice would you give to young women entering your industry?
I encourage young women to remain resilient, regardless of the challenges they face. It's okay to pivot and change direction when new opportunities arise. Adaptability is a strength—embrace change, learn from every experience, and use each challenge as an opportunity to grow and move your career forward. Never be afraid to take a new leap or challenge!
04What are the biggest challenges or opportunities in your field right now?
One of the greatest opportunities in my field is the continued evolution of digital marketing within the marine industry. As part of the world's largest digital marketing agency dedicated exclusively to the marine sector, we have the opportunity to redefine what's possible by delivering innovative marketing strategies, expanding brand visibility, and helping clients reach highly targeted audiences in new and impactful ways. By reaching these audiences and expanding brand visibility, we deliver tangible, measurable business impacts for our partners - including revenue growth, sales, and more!
05What values are most important to you in your work and personal life?
I believe in inspiring others, maintaining a positive attitude, and pursuing work that aligns with my passions. I value authenticity, confidence, and the courage to speak up because every voice has value. I also believe it's important to encourage others, stand proud in who you are, and create a positive impact both professionally and personally.
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