Phoebe Lamb, Founder and CEO on Influential Women

Influential Woman · Technology, Maternal Health

Phoebe Lamb

Founder and CEO, [fenna]

District Of Columbia, DC

1Article published

Certifications · Degrees · Memberships

Degree Master's Degree in Business Analytics from Georgetown University (completing December 2025) Degree Bachelor's degree from Samford University

Her Story

About Phoebe

I founded Fenna, a maternal health technology startup, at the beginning of this year, driven by my own personal experience of wanting to better advocate for myself and knowing other women had a hard time being able to do that, especially when they're in vulnerable situations. I've been working in technology for a couple of years and am currently completing my master's degree in business analytics at Georgetown University, which I'll finish in December. As CEO and founder, I wear many hats - I'm also a mother to a 15-month-old daughter and a full-time grad student. My typical day involves checking emails, delegating to designated teams, handling legal matters, working with vendors, and most importantly, networking with women to hear their experiences in the United States. I'm very focused on public policy and women's rights, and making sure that women feel supported regardless of what they may be going through in their life. The foundation of our company is being able to provide resources for whatever women feel they need support in. Fenna is an app where women can log all of their symptoms from the moment they're first pregnant all the way through postpartum, with a specific focus on postpartum depression and things that might be overlooked in women's health. The idea is to decrease trauma and maternal mortality rates in the United States by giving women an additional support system for logging everything they may be experiencing day to day and being able to provide that information to their healthcare providers. I never imagined having a child, being in grad school full-time, and thinking that I should start a company - I always thought I wanted a W-2 job where I never had to worry about anything after I got home. But my passion was almost irresistible, and I felt like I couldn't not do it. Creating Fenna and being able to build a community where women are able to just uplift and support each other in times that they may feel vulnerable or may need additional support has been my greatest achievement.

Her Interview

Ten minutes with Phoebe

01What do you attribute your success to?

I would say my husband and my daughter. I think my family has inspired me and encouraged me to go after my dreams. Especially my husband - I never imagined having a child, being in grad school full-time, and thinking that I should do a startup. I always thought I wanted to do a W-2 job and never worry about anything after I got home. But I think passion was almost irresistible in feeling like I couldn't not do it, and I think that I wouldn't have that encouragement and support without my daughter, wanting something better for her, and my husband just encouraging me to just try anything that I feel passionate in.

02What’s the best career advice you’ve ever received?

I think what I have learned is to just do it. I think a lot of times we can get stuck in our head of just the what-ifs or worry about failure, and I think that just doing it, you learn so much, and I think that you're even able to meet people along the way. I think they say your network is your net worth, and I truly believe that. I think the biggest thing I would say is probably just get out of your head. Just, you know, talk to whoever. You'll eventually find someone that you're meant to connect with, and get out of your head when it comes to any idea or going after something. And whether it works out or it doesn't, you've learned something along the way.

03What advice would you give to young women entering your industry?

I think I would say trust your gut. I think that sometimes when we might be going into a different career field or trying something new, especially in the tech industry, there's so many things that are changing. I think that you know what's best for yourself. And there, you're gonna see so many opinions and so much advice. And I think definitely take it in, but I think at the end of the day, trust your gut, and you will know what's for you.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge, I think, is AI. People look at AI and they think that it is the solution for everything. But AI is not human. And I think that to create that connection and to be able to create something special, you can use AI, but I think you shouldn't fully depend off of it. And I think with AI, we struggle to find jobs. It's definitely challenging with the way that AI is taking over. I think it's blowing up so much that we're not really sure what the end result could look like with how big that could get or how guardrails would look like with that. And I think you have to be creative when it comes to going into something in this field here. I think the biggest challenge right now is probably the job market due to AI and due to the economy currently. I think to just be open-minded, and whatever you feel like you might be passionate in, maybe take a look in those areas and see, is there a certificate? Is there something that you could show to make yourself different from just having this specific degree? Maybe you have the degree, but you also have a unique experience and perspective on things.

05What values are most important to you in your work and personal life?

I think remembering why you started. And I think something else that's important is, what would your younger self value from what you're building and what you're creating? Building something that your younger self would have been proud of. I think that is a huge value, remembering where you came from. And I think putting your family first, whether that's blood family or, you know, friends that you've known a long time. At the end of the day, those people are going to be the ones that you're going to be surrounded with, and when you die, no one's gonna care, you know, what your salary was or what you created. I think it goes down to who you were as a person and how you treated them.

Her Content Hub

Articles by Phoebe

A personal narrative exploring how one woman's labor experience—marked by dismissal and isolation—inspired her to build [fenna], a maternal health app empowering Black women to document their experiences and reclaim agency within a system that often fails to listen.

Join Influential Women and start making an impact. Register now.